Biography

Mr Kent Wong is the Managing Director of Chow Tai Fook Jewellery Group Limited, a Hong Kong Main Board Listed Company. He joined the Group in 1977 and was appointed as Managing Director in July 2011. He is a member of the Nomination Committee and Remuneration Committee of the Company and is responsible for the overall management of the Group.

Mr Wong has diverse experience in both operations and management. He was responsible for developing the Group’s market in Mainland China and in 2008 he was promoted to managing director of Chow Tai Fook Jewellery Company Limited.

Mr Wong is chairman of the Jewellery Advisory Committee of the Hong Kong Trade Development Council, council member of The Hong Kong Management Association and chairman of its 2017 Theme Year Working Party, chairman of the Hong Kong Jewellers' & Goldsmiths' Association Ltd., chairman of the supervising committee of the Hong Kong & Kowloon Jewellers' & Goldsmiths' Employees' Association Ltd, chairman of the supervising committee of the Hong Kong & Kowloon Jewellers' & Goldsmiths' Employees' Association Ltd, to name a few.

Speech Title and Synopsis

Retail trends in China and Company's strategy

Kent will share the retailtrends in China that consumers are increasing seeking for a personalisedshopping experience and are more heavily engaged in social media and onlineplatforms for shopping ideas and purchase. Millennials in China are gettingmore influential in shaping the retail market, thus how to retain millennialsand capture their tastes and preferences are important to retailers.

Kent will also share the caseof Chow Tai Fook who has taken considerable efforts in omni-channel retailingto provide seamless shopping experience to its customers. With an aim tomaximise the online exposure and engage with younger generations, Chow Tai Fookmoves forward to digital marketing and collaborates with celebrities and keyopinion leaders (KOLs) leveraging their influence on social media and vastfollower base. On the other hand, Chow Tai Fook also uplift offline shoppingexperience by rolling out segmentation of store layout, experiential storeswith different themes and concepts, together with its innovative online orderdistribution programme to fully achieve O2O interactions.