Biography

Mr Martin Hirt is a Senior Partner of the Firm and has been with McKinsey for more than 24 years. Based in Asia for over 20 years, he is currently the Leader of McKinsey’s Global Strategy & Corporate Finance Practice. Previous leadership roles include heading the Firm's Strategy Practice in Asia and the Firm’s High-tech and Telecom Sector in Greater China. Martin is one of McKinsey’s most experienced client leaders on topics including strategy, growth and transformation in emerging markets.

His work with globally leading companies ranges from Corporate Strategy, M&A, Merger Management, to Growth Strategy, Go-to-Market Strategy, Business Model Innovation, End-to-End Digital Transformations, and Leadership Development. He provides counsel to Chairmen, CEOs and Executive Teams of Asian companies with global aspirations, as well as to leading global Multinationals.

Martin has extensive expertise in high-tech and telecom, covering the advanced electronics value chain from components, semiconductors and flat panels, to ODM and EMS manufacturing, branded business models in PC, TV, and mobile, to telecom services. He is also working with Internet businesses on advanced analytics, capability building, and disruptive online strategies.

In his leadership role of McKinsey's Strategy & Corporate Finance Practice, Martin has been deeply involved in the development of new service lines and advanced analytics tools. He published articles on topics such as Corporate Boards, Strategy, Growth, and Globalization. As part of his mission, he helped scale McKinsey’s Strategy Academies and has led these with hundreds of clients across Asia and Europe. His forthcoming book on using big data analytics to beat the 'Social Side of Strategy' will be published in January 2018.

Trendsin a Digitizing Economy

Digital technologies are driving disruptions globally at an increasing rate. While disruption isn't new to the business world, the pace and breadth of digital disruption - affecting almost every sector, every region, and every business function - is unprecedented, leaving many leaders puzzled at what course to chart, or how fast to transform. The drivers of digital change come in many shapes and forms, from advanced analytics to process automation to design thinking, and their effects are far-reaching. Workers are being displaced; cyber threats are costing billions; profound disruptions in ecosystems are rapidly shifting value pools, creating and destroying huge amounts of value in the process.

The companies that are thriving in the digital age are embracing the technologies and assets digital brings to redefine their ecosystems, business models, and workplaces. Our research and work with clients around the world has given us unique insights into what it takes to win in our digitizing economies.