Biography

Peter is the Founder and CEO ofJetOne Motion in Hong Kong with a Location-Based Entertainment (LBE) Center in Hong Kong and three overseas offices. The company is engaged in hyper reality content production, VR big data,LBE, Live VR, device rental, 3600 video content creation anddistribution, VR/AR application development, and training and education. Also, he led the company to "Top25 VR Solutions Provider 2017", out of 1,000 companies, by APACCIO outlook Magazine in Fremont, California.

Prior to that, Peter has over thirty years ofworking experience in various industries that include education and professional training, direct investment, legal and accounting, informationtechnology, building materials, banking, microelectronics, and beauty. He held key positions in various publicly listed companies in the United Statesand Hong Kong that included Xerox, Security Pacific National Bank, HendersonLand, Shui On Properties, and The Hong Kong and China Gas. He owned and operated two start-ups in IT and beauty industry with a total of 14years.

His key strengths include startup, directinvestment strategy and execution, Internet, retail and distribution, business planning and execution, corporate management and control, team building,executive search, and consulting. Peter was graduated in Cal Poly Pomona in 1984 with a degree in Computer Information Systems.

Speech Title and Synopsis

AR/VR - The Next Era in Digital Marketing

Facebook just announced the latest untethered version of Oculus Rift, HTC lowered the price of its VIVE, and Microsoft is about to launch its own low-cost Mixed-Reality headset. Not to mention, Google's Daydream headset is also gaining significant popularity in low-end mobile VR market. When these high-tech giant are pushing VR to the next level, you should expect something massive is gonna happen in the near future. What do we expect to see in the future in digital marketing? How does AR/VR/MR technology change the face of social media marketing? We will examine the latest technology and techniques in capitalising the anticipated AR/VR advertising opportunities in the coming years. There will also be a showcase demonstrating on how VR advertising is actually implemented in a real business case. Those who engaged in digital marketing and social medias should attend this seminar or companies that are exploring AR/VR as the next marketing and advertising platform should not miss this opportunity.