Biography

Professor Viveca Chan is the founder of the WE group of companies and also Council Member of The Hong Kong Management Association. Previously, she was the Chairman and CEO of Grey Global Group Greater China and has always been an industry pioneer. In the 90’s, she opened up many new marketing businesses, including independent media company (Mediacom), interactive marketing, internet advertising, CRM operation models and so on. Being a visionary, she founded her own brand marketing agency WE Marketing Group in 2005, social marketing company WE Digital in 2011, e-commerce company WE Commerce in late 2013, and WE Tech in 2014. WE Group is now the first one-stop shop agency in China that links the last mile by providing branding strategy & creative, digital marketing, e-commerce strategy and operations, big data insight, and CRM services.

As a recognised industry leader, Professor Chan has won numerous awards and honours, including Ad Age Global's 2013 "100 Most Influential Women in Advertising", New York Festivals' "Contributor Award to China Advertising", "Top 100 China Entrepreneurs" from China Economic Journal, "Leading Advertising Professionals with Influence on China's Advertising Development in the Past 30 years” from China Advertising Magazine, and more. In April 2015 at the Golden Mouse Digital Marketing Award, Professor Chan did not only win "The Most Influential Digital Marketer of the Year" but also the "Outstanding Contribution Honor" specially granted by the committee.

A Fellow and Council Member of The Hong Kong Management Association, Professor Chan has been a long-serving member of the Marketing Management Committee of the HKMA. She also actively involved in other work of the Association, including the China Marketing Award, the HKMA/TVB Award for Marketing Excellence as well as the Annual Conference, to name a few.

Speech Title and Synopsis

Non-Obvious: How to Think Different, Curate Ideas & Predict the Future

With the rise of robotics, AI, AR, VC and all types of new technology, how can we make them useful to us in marketing rather than having robots take over human jobs? How can a low budget hotel that publicize their substandard service still be rated highly by consumers?

The answer to these questions may not be obvious. And that's exactly the point. How can you see things that others don’t and better predict the future?

In this session, Viveca Chan, co-author of the Chinese version of best-selling book “Non Obvious” – 非顯著趨勢, will share with you insights on five of these trends(Robot Renaissance, Lovable Unperfection, Heroic Design, Mainstream Mindfulness, Desperate Detox) and how to use the power of non-obvious thinking to grow your business.