Biography

As Corporate Vice President of Tencent, Steven oversees online media marketing solutions and advertising of Online Media Group (OMG), covering Tencent Video, and mobile, portal and social media.

Before joining Tencent in 2014, Steven had been a seasoned marketer. In 1996, he founded ZenithOptimedia China and developed a wide array of clients, prior to being appointed CEO for Greater China.

Steven is active in advocating mobile marketing, creativity and technology. Not only had he spoken at 2016 Cannes Lions Entertainment, 2016 AdTech Tokyo, TED China and other events, he co-chaired Mobile Marketing Association for 2016. He is popular among important trade and business titles like Campaign and China Daily.

Steven has been named as Campaign 2016 A-List, VMarketing Top 100 Marketers, Top 10 Ad Persons and Top 10 Digital Marketers in China.

Steven holds an EMBA degree jointly issued by Kellogg-HKUST of Management, Northwestern University and Hong Kong University of Science and Technology.

Speech Title and Synopsis

Business Transformation Beyond Imagination - Lessons from China

With the emergence of new technologies like AI, Big Data and Cloud, massive connections become possible. Focusing on two things including Connector and Content, Tencent connects people to people, people to things and people to service and empowers individuals and institutions by taking advantage of its technology strength and huge user base, facilitating traditional industries to go digital and making digital economy a new engine of the transformation and upgrade of Chinese economy.

As digital becomes a normal, new technologies spread faster, electronic payment is now part of people's lifestyle, IP Ecosystem is being completed and data tech is increasingly mature. All these represent extensive possibilities for business transformation and beyond.