Organized by the Hong Kong Management Association and sponsored by Television Broadcasts Limited, the results of the Individual Awards and Campaign Awards of the HKMA/TVB Awards for Marketing Excellence 2008 were announced at the Award Presentation Dinner held on Thursday, 2 October 2008 at the JW Marriott Hotel Hong Kong. The results were as follows:
Individual Awards:
CIM MARKETER OF THE YEAR
Ms Kwan Siu Kuen, Koby
Cerebos (Hong Kong) Limited
DISTINGUISHED MARKETING LEADERSHIP AWARDEES *
Ms Kwan Siu Kuen, Koby
Cerebos (Hong Kong) Limited
Ms Karen Tam
Harbour City Estates Limited
Ms Bertha Chan
Ngong Ping 360 Limited
Mr Stanley Cheung
Okamoto Industries (H.K.) Limited
OUTSTANDING MARKETING PROFESSIONAL AWARDEES *
Ms Florence Yiu Suet Ying
3M Hong Kong Limited
Ms Chiang Ping (Pinky)
Convoy Financial Group
Ms Avis Lau
Shell Hong Kong Limited
Mr Andrew Yeung
Wharf Estates China Limited
* The order of presentation of the campaigns receiving the same awards is based on the alphabetical order of the company name.
Campaign Awards:
Gold Prize
"Continuous `One-Up` Breakthrough - The Success Story of Harbour City,the Success Story of You & Me!"
Harbour City Estates Limited
Silver Prize
"Cheesy Bites - Release the Child in You"
Pizza Hut Hong Kong Management Limited
Bronze Prize
"Manhattan Hill - Magic Happens in West Kowloon"
Sun Hung Kai Real Estate Agency Ltd
Certificate of Excellence *
"Coca-Cola Zero Launch Campaign"
Coca-Cola China Limited
"Ronald McDonald House Charities: Part of Me, Part of My Community"
McDonald`s Restaurants (Hong Kong) Limited
"PCCW Mobile - Building A Brand with Passion Power"
PCCW Mobile HK Limited
Citation for Innovation *
"Lady in Red Wedding Collection"
A-Fontane Co., Ltd
"Xpress MasterCard - Design Your Own Card"
Xpress Finance Limited
Citation for Outstanding TV Campaign *
"Canon EOS 40D Launching Campaign"
Canon Hongkong Co Ltd
"Coca-Cola Zero Launch Campaign"
Coca-Cola China Limited
"Cheesy Bites - Release the Child in You"
Pizza Hut Hong Kong Management Limited
Citation for Outstanding Small Budget Campaign
"Rexona Win A Date Campaign"
Unilever Hong Kong Limited
Citation for Impact on the Community *
"Standard Chartered Hong Kong Marathon Are You Ready Campaign"
Standard Chartered Bank (Hong Kong) Limited
"Revitalization of Wai Yin Brand"
Wai Yin Association
* The order of presentation of the campaigns receiving the same awards is based on the alphabetical order of the company name.
The Best Presentation Award
Ms Karen Tam
"Continuous `One-Up` Breakthrough - The Success Story of Harbour City,
the Success Story of You & Me!"
Harbour City Estates Limited
Organized by the Association since 1985 and sponsored by Television Broadcasts Limited since 1989, the HKMA/TVB Awards for Marketing Excellence bestow honour and public recognition on marketers and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong.
| Corporate Sponsors: |
| - |
The Bank of East Asia |
| - |
The Chartered Institute of Marketing |
| - |
Cartier |
| - |
CIC Investor Services Limited |
| - |
Coca-Cola China Ltd |
| - |
Grey Hong Kong |
| - |
Hong Kong CSL Limited |
| - |
Hong Kong Economic Times |
| - |
Hong Kong L.P. Gas (Holdings) Ltd |
| - |
The Kowloon Motor Bus Co (1933) Limited |
| - |
McDonald`s Restaurants (Hong Kong) Limited |
| - |
Recruit Advertising Limited |
| - |
Shangri-La Hotels and Resorts |
| - |
Top Secret Fashion Concepts Limited |
|
| - |
BMW Concessionaires (HK) Ltd |
| - |
Carlsberg Brewery Hong Kong Ltd |
| - |
Chung & Tang Communications Consultants |
| |
| - |
CLP Power Hong Kong Limited |
| - |
Fuji Photo Products Company Ltd |
| - |
Henderson Real Estate Agency Ltd |
| - |
The Hong Kong and China Gas Company Limited |
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| - |
The Hong Kong Jockey Club |
| - |
Join Merit Media Holdings Ltd |
| - |
MARKETING Magazine |
| - |
PCCW Limited |
| - |
Sales and Marketing Executives Club |
| - |
Sony Ericsson Mobile Communications Int |
| |
|
| Panel of Judges of Campaign Awards |
- Mr Christopher Chan, Managing Director, Fantastic Natural Cosmetics Limited;
- Mr Eric Goh, Managing Director, Hewlett-Packard HKSAR Limited;
- Mr Adolf Ho, Managing Director - Greater China, Campbell Soup Asia Ltd;
- Dr Stephen Ho, Vice-Chairman, The Chartered Institute of Marketing, Hong Kong;
- Mr James Lau JP, Chief Executive Officer, The Hong Kong Mortgage Corporation Limited;
- Mr Michael K H Leung, Executive Chairman, Onwel Group of Companies;
- Mrs Betty Yuen, Managing Director, CLP Power Hong Kong Limited
|
| Panel of Judges of Individual Awards |
- Mr S K Cheong (Chairman), General Manager - Broadcasting, Television Broadcasts Limited;
- Ir Alkin Kwong, Vice Chairman & Chief Executive, Hong Yip Holdings Ltd;
- Dr Delman Lee, Director, TAL Apparel Limited;
- Mr Nigel Luk, Managing Director, Greater China, Richemont Asia Pacific Limited;
- Dr Kim Mak BBS JP, Executive Director, Corporate Development, The Hong Kong Jockey Club`
- Ms Clara Shek, Managing Director, Hong Kong & Southern China, Ogilvy Public Relations Worldwide;
- Mr Alfred Tsoi, Managing Director, Yahoo! Hong Kong Limited
|
Board of Examiners of Campaign and Individual Awards
The Board of Examiners comprises members of the Marketing Management Committee and the Marketing Awards Organizing Committee:
| The Marketing Management Committee: |
- Mr S K Cheong (Chairman), General Manager - Broadcasting, Television Broadcasts Limited;
- Professor T S Chan, Associate Vice President (Administration & Planning), Lingnan University;
- Mr Antony Chow, Managing Director, Euro RSCG Hong Kong;
- Mr Andrew Lee, Managing Director, Metta Communications;
- Mr Robert Young, Director, Yip`s Chemical Holdings Ltd;
- Mr Titus H K Yu, Agency Director, The Prudential Assurance Co Ltd.
|
2008 Organizing Committee Members:
- Mr S K Cheong (Chairman), General Manager - Broadcasting, Television Broadcasts Limited;
- Ir Alkin Kwong, Vice Chairman & Chief Executive, Hong Yip Holdings Ltd;
- Dr Delman Lee, Director, TAL Apparel Limited;
- Mr Timothy Lo, Managing Director, CIC Investor Services Limited;
- Mr Nigel Luk, Managing Director, Greater China, Richemont Asia Pacific Limited;
- Dr Kim Mak BBS JP, Executive Director, Corporate Development, The Hong Kong Jockey Club`
- Ms Winnie Ng, Executive Director, The Kowloon Motor Bus Co (1933) Ltd;
- Ms Clara Shek, Managing Director, Hong Kong & Southern China, Ogilvy Public Relations Worldwide;
- Ms Karen So, General Manager, Hong Kong, Macau & Micronesia, Coca-Cola China Ltd;
- Mr Alfred Tsoi, Managing Director, Yahoo! Hong Kong Limited;
- Mr Sunny Wong, Chief Executive Officer - Greater China, Carlsberg Brewery Hong Kong Limited
|
* * * * * * * * * * * * * * * * * * * * * * *
Issued by The Hong Kong Management Association on 3 October 2008. |
| |
| For press enquiries, please contact: |
Ms Helen Li, Public Relations Manager |
Tel:2826 0538 |
Email:helenli@hkma.org.hk |
| Ms Mandy Hung |
Tel:2766 3303 ext364
|
Email:mandyhung@hkma.org.hk |
(Appendix I) |
HKMA/TVB Awards for Marketing Excellence
List of Past Campaign Award Winners |
| 2007 |
GOLD |
Bel-Air No. 8 - The New Landmark in Island South |
| |
SILVER |
Cathay Pacific - Moving Forward with Hong Kong for 60 Years |
| |
BRONZE |
Luxottica - Revitalized on an old Brand in a Stagnant Industry |
| |
|
|
| 2006 |
GOLD |
Love Hong Kong, Love Ocean Park! |
| |
SILVER |
CLP Power - Create the Market - Induction Cooking |
| |
BRONZE |
apm - a retail breakthrough for HK |
| |
|
|
| 2005 |
GOLD |
Revolution of Pizza Hut`s Business Concept |
| |
SILVER |
Repositioning of e-zone |
| |
BRONZE |
Cathay Pacific - It`s the little things we remember |
| |
|
|
| 2004 |
GOLD |
YOHO Town - Transforming Residential Property into a Lifestyle
Brand |
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SILVER |
Swire Homes` Distinctive New Living - The Orchards |
| |
BRONZE |
Launch of a New Brand: VAGO with INSOLIA - The Painless Hi-Heels |
| |
|
|
| 2003 |
GOLD |
One2Free SMS Lovers |
| |
SILVER |
The Power of Love - The Power of Music |
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BRONZE |
Ocean Park Halloween Bash 2002 |
| |
|
|
| 2002 |
GOLD |
The Making of RoadShow |
| |
SILVER |
Cathay Pacific - The World`s Biggest Welcome |
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BRONZE |
See You at Caf de Coral |
| |
BRONZE |
An Exceptional Community for An Exceptional Childhood - Discovery Bay Siena one Marketing Campaign |
| |
|
|
| 2001 |
GOLD |
The Leighton Hill - Home to the New Aristocracy |
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SILVER |
Orangeworld - A World Where Your Fantasy Takes Flight |
| |
BRONZE |
Ribena Mobile the Ultimate Breakthrough |
| |
|
|
| 2000 |
GOLD |
SUNDAY Independence Day |
| |
SILVER |
Ocean Shores - Live the Good Life, Live at the Best |
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BRONZE |
The Creative Positioning of 5-7 Seater Mazda Premacy Capsule V |
| |
|
|
| 1999 |
GOLD |
A Sentimental Joumey |
| |
SILVER |
Tierra Verde - Breaking Through A Bleak Market |
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BRONZE |
Panadol Cold & Flu Campaign |
| |
|
|
| 1998 |
GOLD |
Lipton Ming Han Ching Tea Bags |
| |
SILVER |
The Launch of 5th C Jewellery Consultancy Service - A New Dimension in Diamond Marketing |
| |
BRONZE |
Dai Pai Dong - Passion of Hong Kong |
| |
|
|
| 1997 |
GOLD |
The Launch of One2Free |
| |
SILVER |
Shell Supercharged 881 Friends of the Road |
| |
BRONZE |
Product Launch of Lee Kum Kee Seasoned Soy Sauce for Seafood in 1996 |
| |
|
|
| 1995 |
GOLD |
The Kingswood Villas Metamorphosis |
| |
SILVER |
Standard Chartered Credit Card Real Life Privilege |
| |
BRONZE |
Launching of HMV Superstores: Music at its Best |
| |
|
|
| 1994 |
GOLD |
Kalm`s - A Gift from the Heart Marketing Campaign |
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SILVER |
All I Want for Christmas is Pacific Place |
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BRONZE |
City Telecom Marketing Campaign 1994 |
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|
|
| 1993 |
GOLD |
Dairy Farm Hi-Calcium Milk |
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SILVER |
Taipan Snowy Mooncake |
| |
BRONZE |
Hongkong Telecom CSL 1010 Digital Launch |
| |
|
|
| 1992 |
GOLD |
Recruit |
| |
SILVER |
K-Swiss Sports Shoes |
| |
BRONZE |
MTR Customer Service Campaign |
| |
|
|
| 1991 |
GOLD |
Just Gold Concept |
| |
SILVER |
IKEA Showflat Campaign |
| |
BRONZE |
Mazda 121 Campaign |
| |
|
|
| 1990 |
Hong Kong Economic Times Circulation Driven Campaign |
| |
|
| 1989 |
Fujicolor Circle Campaign |
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Standard Chartered Bank`s Mortgage Plus Enhancement Programme |
| |
|
| 1988 |
First Pacific Bank CCU Deposit Campaign |
| |
|
| 1987 |
American Express Card |
| |
Fotomax Video Club |
| |
|
| 1986 |
Jade VTR Package |
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Three Grains Rice |
| |
|
| 1985 |
Caf de Coral |
| |
Exchange Square |
| |
Mitsubishi 4-Seater Taxi |
| |
|
| * |
Starting from 1997, the year of the Award Presentation was adopted as the year of the Award |
(Appendix II) |
HKMA/TVB Awards for Marketing Excellence
List of Past Individual Award Winners
|
| 2007 |
| |
|
| CIM Marketer of the Year: |
|
| Mr Lewis Soo |
|
| Manager, Residential Market |
|
| CLP Power Hong Kong Limited |
|
| |
|
Distinguished Marketer Awardees*: |
Ms Susanna Lau
General Manager
Hong Thai Travel
Ms Vivian Lee
Marketing Director
Ocean Park Hong Kong
Mr Lewis Soo
Manager, Residential Market
CLP Power Hong Kong Ltd
Mr Gilman Too
Markteting Director - Greater China
Luxottica Retail China Limited
Mr Alan Wong
Director of Marketing
DHL Express (Hong Kong) Limited |
|
Outstanding Young Marketing Professional Awardees*: |
Ms Jamie Chan
Director,Certified Naturopathic Director
Energy Source
Mr Wilson Chung
Senior Marketing Manager
Pacific Century Premium Developments
Limited
Mr Joseph Lau
Sales Manager, Residential
CLP Power Hong Kong Limited
Ms Canny Leung
Executive Director
BMA Marketing & Advertising Ltd
Ms Canace Lin
Assistant Marketing Manager
McDonald`s Restaurants (Hong Kong) Ltd
Mr Balwin Yeung
Senior Marketing Manager
Hong Thai Travel |
|
| |
|
| 2006 |
| |
|
| CIM Marketer of the Year: |
|
| Ms Randy Lai |
|
| Vice President of Marketing |
|
| McDonald`s Restaurants (Hong Kong) Limited |
| |
|
Distinguished Marketer Awardees*: |
Ms Fanny Chan
Publisher & Chief Executive Officer
Job Market Publishing Ltd,
Sing Tao News Corporation
Mr James Hong, Akio
Senior Manager, Marketing Department
Sony Computer Entertainment Hong Kong
Ltd
Ms Randy Lai
Vice President of Marketing
McDonald`s Restaurants (Hong Kong)
Limited
Ms Rita Li
Director of Consumer Marketing
PCCW
Mr Joseph Wong
Head of Marketing
Hong Kong Philharmonic Orchestra
Mr Harold Yip
General Manager
Double A |
|
Outstanding Young Marketing Professional Awardees*: |
Ms Vivian Lee
Product Manager
MTR Corporation Limited
Ms Clara Lo
Group Product Manager
Amoy Food Limited
Ms Sharon Siu
Marketing Director
Job Market Publishing Ltd,
Sing Tao News Corporation
Ms Anisa Tio
Marketing Manager
McDonald`s Restaurants (Hong Kong)
Limited |
|
| |
|
| 2005 |
|
| |
|
| CIM Marketer of the Year |
|
| Ms Amanda Lui |
|
| Director & Chief Operations Officer |
| RoadShow Holdings Limited |
|
| |
|
Distinguished Marketer Awardees*: |
Ms Anita S Y Chan
Deputy General Manager
Sun Hung Kai Real Estate Agency Ltd
Ms Melanie Lee
Vice President, Marketing
New World Mobility
Mr Terence Lee
Marketing Communications Manager
The Hong Kong and China Gas
Company Limited
Ms Amanda Lui
Director & Chief Operations Officer
RoadShow Holdings Limited
Ms Eunice Wong
Marketing Director
Jardine Restaurant Group,
Pizza Hut Hong Kong |
|
Outstanding Young Marketing Professional Awardees*: |
Ms Lau Yeuk Hung, Sandy
Senior Marketing Officer
Double A
Ms Camellia Lee
Market Development Manager
Double A
Ms Elman Lee
Marketing Manager
FORTRESS
Ms Joanne Tang
Assistant Marketing Manager
Warner Music Hong Kong Limited
Ms Nancy Yau
Senior Marketing Manager
Jardine Restaurant Group,
Pizza Hut Hong Kong |
|
| |
|
| * |
The above-mentioned Award recipients occupied the positions shown in their companies during the year of the Award indicated. |
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