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With the emergence of new technologies, digital marketing is becoming more pervasive in communicating with customers in a personalized and real-time mode. Nonetheless, traditional media is still an important means of communication to consumers. In such a complex and dynamic landscape, how can marketers deliver the right message to the right market at the right time through the right channel at THE MOST COST EFFECITVELY WAY?
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MR HAROLD LI
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Head of Communications,
North Asia
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MR RAY WONG
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CEO
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MR PERRY CHUNG
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Marketing Director
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Date: |
Wednesday, 2 November 2016 |
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Venue:
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S226 – S227 (Level 2), Old Wing, |
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The Hong Kong Convention and Exhibition Centre |
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Language:
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Cantonese (Supplemented with English) |
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Fee: |
$420 (HKMA Members) | $580 (Non-HKMA members) |
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Discount offered for companies with 3 or more participants joining the seminar: |
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$320 (HKMA Members) | $420 (Non-HKMA members) |
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Seminar on How to Maximize Your Marketing ROI in a New Digital Age |
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Plenary Session 2: |
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Business Innovation, New Markets, New Products / Services, New Perspectives |
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Session Chairman: |
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Mr Stephen Leung, Country Manager, Pfizer Corporation Hong Kong Ltd |
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Session Speakers: |
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Mr Antony Leung, Group Chairman and CEO, Nan Fung Group |
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Dr David Chung EngD JP, Under Secretary for Innovation and Technology, HKSAR Government |
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Mr Wong Chun Tat, Director & General Manager, Hong Thai Travel Services Limited |
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Mr Emmanuel Vivant, Managing Director, Hong Kong Tramways, Limited |
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Mr Duncan Chiu, Chairman, Lai Yuen Amusement Park Limited |
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