Certificate Course on Public Relations

New
CEF
New
CEF
Commencement Date

17 Nov 2012

  Application Form / Brochure  
(For enrollment, please call Enrolment Section on 2774 8500 during office hours.)

Introduction

This PR programme is designed to offer a comprehensive picture of the role of public relations for practitioners and beginners. Upon completion of the PR certificate course, participants are expected to have attained the basic knowledge of various aspects of PR, its commonly applied techniques, and understand how to acquire more advanced support when needed.

Contents

1. Introduction to Public Relations
2. Corporate Strategy and Public Relations
3. Running a Public Relations Department
4. Public Relations Campaign and Event Management
5. Introduction to Media Relations
6. Crisis Public Relations
7. Introduction to Public Affairs
8. Financial Aspects of Public Relations
9. Internal Communication
10. PR Writing
11. Getting it Right in Print and Production
12. Presentation and Script Writing
13. Research and Evaluation Methods in Public Relations
14. Public Relations in the Mainland
Language Medium

Cantonese (supplemented with English)


Non-member Fee

HK$ 3,050 


Enquiries

For reservations and general enquiries, please call Customer Services Department on 2774 8501 or via fax 2774 8503.