Certificate Programme on Sales and Account Management

Commencement Date

24 Jun 2002

(For enrollment, please call Enrolment Section on 2774 8500 during office hours.)

This sales management course is designed to provide a solid foundation on modern sales management in equipping sales professionals to face the challenge in the 21st century. Upon completion of this certificate programme, participants will:
- have a thorough understanding of various components in modern sales management
- increase the awareness of the role of customer relations in the sales process
- learn the techniques in selling intangible products
- be able to establish a framework for modern sales management.

1. The Framework of Modern Sales and Account Management
2. Modern Selling Approach
3. The Sales Process
4. Key Account Management
5. Leading the Sales and Account Team
6. Creating Sales Plan
7. Sales Incentive and Remuneration
8. Setting Goals
9. Sales Integration
10. Selling Chain Management
Language Medium


Member Fee

HK$ 2,950

Non-member Fee

HK$ 3,150 


For reservations and general enquiries, please call Customer Services Department on 2774 8501 or via fax 2774 8503.