Certificate Programme on Marketing Operations and Sales Practices

New
CEF
New
CEF
Commencement Date

20 Apr 2009

  Application Form / Brochure  
(For enrollment, please call Enrolment Section on 2774 8500 during office hours.)

Introduction

This sales course aims to provide a practical guide to the many operational details in marketing that are critical in the execution of successful marketing and sales campaigns. Frontline marketer and salesperson will no doubt benefit from this programme and be able to cope with the changing environment. Upon completion of this certificate programme, participants will:
- learn how to execute marketing operations effectively
- understand the skills to manage the sales and marketing team
- acquire the technique in writing marketing plans and proposals
- appreciate the skills in negotiating with customers and business partners.

Contents

1. Overview of Modern Marketing Operations and Sales Practices
2. Marketing Planning
3. Writing Marketing Plan
4. Negotiating a Business Deal
5. Branding a Product or Service
6. Executing Marketing Communication Programmes
7. Modern Sales Operations
8. Key Account Management
9. Leading the Sales and Account Team
10. Integration of Sales and Marketing Operations
Language Medium

Cantonese (supplemented with English)


Member Fee

HK$ 2,850


Non-member Fee

HK$ 3,050 


Enquiries

For reservations and general enquiries, please call Customer Services Department on 2774 8501 or via fax 2774 8503.