Certificate Programme on Marketing Management - Part II: Strategic Marketing Management

New
CEF
New
CEF
Commencement Date

26 Jun 2010

  Application Form / Brochure  
(For enrollment, please call Enrolment Section on 2774 8500 during office hours.)

INTRODUCTION

Nowadays, marketing is no longer a pure mix of product, place, price and promotion. With the integration of advanced technology, marketing has become dynamic and interactive. It offers a distinctive concept and convenience in conceptual value via integrated communication efforts. With the booming of ecommerce era, marketing will become "virtual" one day, yet demanding.Keeping abreast of changing times will become an imperative need of today's marketing professionals. This certificate course provides an opportunity for those who are working in the marketing, sales and operation realms to enrich their daily work with the latest principles and specific techniques.

OBJECTIVES

Upon completion of the course, participants are expected to have:
- acquired a thorough and clear understanding of their major marketing processes;
- grasped the techniques in analyzing customer characteristics;
- developed essential skills in managing a marketing department and
- anticipated the future trend of marketing

PART I
MARKETING MANAGEMENT

CONTENTS

1. Business Communication
2. Understanding Customers
3. Marketing Environment
4. Marketing Fundamentals
5. Marketing in the Mainland

PART II
STRATEGIC MARKETING MANAGEMENT

CONTENTS

1. Promotional Practice
2. Management Information for Marketing and Sales
3. Marketing Operations
4. Digital Marketing
5. Luxury Branding
Language Medium

Cantonese (supplemented with English)


Member Fee

HK$ 2,950


Non-member Fee

HK$ 3,150 


Enquiries

For reservations and general enquiries, please call Customer Services Department on 2774 8501 or via fax 2774 8503.