Certificate Programme on Public Relations Writing

New
CEF
New
CEF
Commencement Date

29 Aug 2005

  Application Form / Brochure  
(For enrollment, please call Enrolment Section on 2774 8500 during office hours.)

Introduction
This programme is offered, in addition to the Certificate Programme on Public Relations, more in-depth approach to the subject. Upon completion of the programme, the participants would be able to understand the process in the production of basic public relations related articles and publications.

Contents
1. Introduction to public relations and public relations writing
2. Communication skill and its importance in public relations writing
3. Media Placement
4. Production Relations Publications/Products
5. Brochures
6. Feature Stories
7. Newsletters
8. Annual Reports
9. Speeches and Presentation
10. Tenders, Invitation for Proposals and submission of Proposal

1. Objective of the Profession and Its Relations with Public Relations Writing
2. Professional Writing Skills
3. Media Relations & Placement
4. Writing for the Press
5. Brochures
6. Newsletters
7. Feature Stories
8. Print Advertising
9. Presentation & Script Writing
10. Internet PR
11. Training of Public Relations Writing in Mainland China
Language Medium

Chinese


Member Fee

HK$ 2,750


Non-member Fee

HK$ 2,950 


Enquiries

For reservations and general enquiries, please call Customer Services Department on 2774 8501 or via fax 2774 8503.