Certificate Programme on Retail Operations and Sales Practices

Commencement Date

26 Jan 2005

  Application Form / Brochure  
(For enrollment, please call Enrolment Section on 2774 8500 during office hours.)


Retail industry is one of the pillars of Hong Kong¡¯s economy. Not only that it employs a great number of employees, the retail industry help attract tourists and promote local consumption. This certificate course aims to share knowledge and skills on retail selling and operation. Upon completion of the course, participants would be able to master retail selling skills and how to run their shops effectively and profitably.


1. The trend of retail industry
2. Basic strategies of retailing
3. Shop design and decorations
4. Human resource strategies in retailing
5. Shop service
6. Retail customer communication
7. Handling customer complaints
8. Retail selling principles
9. Handling Objections and closing techniques
10. The differences and similarities between customers from Hong Kong and China
Language Medium

Cantonese (supplemented with English)

Member Fee

HK$ 2,750

Non-member Fee

HK$ 2,950 


For reservations and general enquiries, please call Customer Services Department on 2774 8501 or via fax 2774 8503.