Professional Diploma in Marketing and Retail Management



Today, tourism and retail industry has become one of the major economic sectors of the economy of Hong Kong. This fast-growing industry is seen as a critical strategic area that will become even more important in the years ahead as the pace of economic growth of the Mainland continues and numbers of visitors from the mainland increases. The successful retailors of the future will be those who possess marketing skills and knowledge of retail management and can adapt to environmental changes and also get adjusted to rapid and somewhat unpredictable changes in the consumer market. This Marketing and Retail diploma course will provide participants with the knowledge and skills required by a successful marketing management.

Programme Structure

This Marketing and Retail diploma course can be completed in 1 year. It consists of seven modules, with a diploma being awarded upon successful completion of the course.

  • Marketing Management
  • Retail Management
  • Customer Service Management
  • Consumer Behaviour
  • Electronic Commerce
  • Business Law
  • Management Report

Courses have been included in the list of reimbursable courses for CEF purposes.

CEF Course Title:
Professional Diploma in Marketing and Retail Management
CEF Course Code: 21F04070-4

Students applying for the Continuing Education Fund (CEF) should submit their applications directly to the Office of the CEF before the commencement of the programme. For details, please visit the website: or contact the CEF enquiry hotline: 3142 2277.

Language Medium

Cantonese (English Materials and Examinations)


HK$ 23,160  (total) (HK$3,280 each module) - payable by 4 instalments per term
First Term: 1st instalment (HK$820 x 3 modules + HK$200 Application Fee = HK$2,660)

Entry Requirements

Applicants must

  • be secondary school graduates (F.5); AND
  • possess 2 or more years` working experience; AND
  • have a reasonable command of written and spoken English

Application Period

The programme commences in March and September, and the application deadline is 2 weeks prior to the commencement date.

Advancement Path

Master Degrees
1. MBA (Reg. 210545) (15 months)
via Graduate Diploma of Management (Reg. 211318) (15 months)
Macquarie Graduate School of Management, Australia

2. MBA (Marketing) (Reg. 212660) (2 Years)
University of South Australia, Australia

3. MBA (Reg. 252455) (18 months, Chinese / English Class)
Glyndŵr University, UK
Bachelor Degrees
1. BA (Hons) Business Studies (1 year)
- Business Studies (Reg. 252020)
University of Greenwich, UK

2. BA (Hons) (1 year)
- International Business (Reg. 251922)
University of Huddersfield, UK

3. BA (Hons) (3 years, Chinese / English Class)
- Business Accounting (Reg. 252452)
- Business Management (Reg. 252451)
- Business Marketing (Reg. 252450)
Glyndŵr University, UK
Professional Diploma in Marketing and Retail Management (10 months - 1 year)
Applications for exemptions for up to 2 modules of the programme are welcome and they will be considered by the HKMA Academic Committee whose decision is final.

Admission is on a competitive and individual basis entirely at the discretion of the respective universities. Admission criteria and procedures are set by them and are subject to change without prior notice. The Association does not give any warranty and will not accept any liability regarding the above.

It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead.


Enrolment and Enquiry Hotline:
2774 8500 or 2774 8501

For course details:
Ms Shirley Chan 2774 8569
For administration matters:
Ms Yan Mok 2774 8578