Professional Diploma in Sales Management



For almost all companies. Sales are the major generator of revenue and profit. It is imperative to manage it well. Improved performance in sales is the ultimate concern of most organizations.

This Sales Management diploma course provides systematic training in sales management and career development opportunities to local executives. The programme will emphasize practical application through local business case studies, and lecture/participant interaction through project assignments and projects presentations. Students will then learn the skills and tactics that are vital to be efficient and successful, and thus prepare them for a promising career in the sales professional.

Programe Structure

This Sales Management diploma course can be completed in ten months. It consists of seven module, with a diploma being awarded upon successful completion of the course.


  • Effective Selling Skills
  • Sales Force Management
  • Client Relationship Management
  • Advertising and Promotion Strategies
  • Effective Negotiation Skills
  • Strategic Sales Management
  • Management Report

Courses have been included in the list of reimbursable courses for CEF purposes.

CEF Course Title:
Professional Diploma in Sales Management
CEF Course Code: 21F058867

Students applying for the Continuing Education Fund (CEF) should submit their applications directly to the Office of the CEF before the commencement of the programme. For details, please visit the website: or contact the CEF enquiry hotline: 3142 2277.

Language Medium

Cantonese (English Materials and Examinations)


HK$ 21,060  (total) (HK$2980 each module) - payable by 4 instalments per term
First Term: 1st instalment (HK$745 x 3 modules + HK$200 Application Fee) =HK$2435)

Entry Requirements

Applicants must:

  • be secondary school graduates (F.5); AND
  • possess 2 or more years` working experience; AND
  • have a reasonable command of written and spoken English

Advancement Path

Master Degrees
1. MBA (Reg. 210545) (2.5 Year)
via Graduate Diploma of Management (Reg. 211318)
Macquarie University Graduate School of Management, Australia

2. MBA (Marketing) (Reg. 212660) (2 years)
University of South Australia, Australia

3. MBA (Reg. 252455) (18 months, Chinese / English Class)
Glyndŵr University, UK
Bachelor Degrees
1. BA (Hons) Business Studies (1 year)
- Business Studies (Reg. 252020)
University of Greenwich, UK

2. BA (Hons) (1 year)
- International Business (Reg. 251922)
University of Huddersfield, UK

3. BA (Hons) (3 years, Chinese / English Class)
- Business Accounting (Reg. 252452)
- Business Management (Reg. 252451)
- Business Marketing (Reg. 252450)
Glyndŵr University, UK
Professional Diploma in Sales Management (10 months)
Applications for exemptions for up to 2 modules of the programme are welcome and they will be considered by the HKMA Academic Committee whose decision is final.

Admission is on a competitive and individual basis entirely at the discretion of the respective universities. Admission criteria and procedures are set by them and are subject to change without prior notice. The Association does not give any warranty and will not accept any liability regarding the above.

It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead.


Enrolment and Enquiry Hotline:
2774 8500 or 2774 8501

For course details:
Ms Shirley Chan 2774 8569
For administration matters:
Ms Annie Tang 2774 8546