Ms Elaine Shuainan Zhu
Regional Lead
Google ZOO/APAC Partner Innovation


Google ZOO is a unique interdisciplinary partner innovation team in Google. Leading ZOO’s strategy work in Greater China and South Korea, Ms Elaine Zhu is passionate about using emerging technology to drive business and brand growth, solve real world problems and create interesting and meaningful human experiences.

Prior to Google, Elaine spent 3 years travelling around the world; and has over a decade experience of leading international expansion, marketing, strategic partnership and innovation work in world renowned brands such as P&G, Facebook and startups in multiple Asian markets and California. Elaine particularly excels at creating growth and building competitive advantages for brands and business via a combination of insight, innovation and strategic leadership. Over the years, she has led many consumer and technology brands, from start-ups to one billion plus, dealt with multi-million-dollar budgets and leading teams of over thirty. As an international business executive, she is known for her keen eye in identifying opportunities that led to explosive growth for brands and business to enter new markets, and creating new category adjacencies and business models. Her strategic leadership is also reflected in her ability to identify threats and act decisively to deliver results. On the side of people management, Elaine is excited about building and growing high performance teams. She is also an expert in building high-trust relationships with key stakeholders and business partners through motivation and leading change, as well as leveraging small teams to transform culture and create results.

Speech Title and Synopsis

2020: The Year in Preview - Driving Impact and Growth with Innovation

In the ever-evolving world today, how could we continuously push the boundaries and bring people innovative and meaningful brand experiences?
Augment, Amplify and Assist - these are the three macro trends that Google's partner innovation team (Google ZOO) is actively exploring. Whether it is Augmented Reality, Machine Learning or Assistive technology like voice and gesture, these emerging technologies represent opportunities for brands and businesses to create immersive, interactive and meaningful experience for your target audience, even and especially for those who were previously ignored or difficult to connect with.

How would your business leverage these trends? What would your brand do?

Contact Us

Annual Conference Secretariat, The Hong Kong Management Association (HKMA) 16/F, Tower B, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong
Ms Diana Li  Tel: (+852) 2774-8552  Email: dianali@hkma.org.hk  Fax: (+852) 2365-1000