2021 Campaign Awards

Campaign Award Winners

Now TV Gold Award
"Citi Plus Launch Campaign"
Citibank (Hong Kong) Limited

Silver Award
"McDonald's Big Mac x 姜濤 (Keung B)"
McDonald's Hong Kong

Bronze Award
"Holiday at Home"
Hong Kong Tourism Board

Excellence Awards
"全民加薪、全民放假"
Airstar Bank

"OmniPork Luncheon Campaign (新餐肉系列)"
McDonald's Hong Kong

"做壞規矩 做好銀行"
ZA Bank

Merit Awards
"Golden 7 Seconds"
AQUA PRO+TECH

"Everyday Gets Better with Emma"
AXA Hong Kong and Macau

"Top Cars, Race Now: Refuel Shell V-Power, Re-energize in New Normal"
Shell Hong Kong Limited

"The WeLend A.I. Evolution: Re-engineering the Future of Loan Business"
WeLend Limited

Chow Tai Fook Excellence in Use of Data

"SmarTone 5G Launch Campaign"
SmarTone Mobile Communications Limited

"The WeLend A.I. Evolution: Re-engineering the Future of Loan Business"
WeLend Limited

"Zeek the Key to Quick Commerce"
Zeek

Citibank Excellence in Innovation

"Golden 7 Seconds"
AQUA PRO+TECH

"Everyday Gets Better with Emma"
AXA Hong Kong and Macau

"Yahoo 25 Hong Kong Passion Moments in 5G"
Yahoo Hong Kong
Manulife Excellence in Social Media Marketing

"Citi Plus Launch Campaign"
Citibank (Hong Kong) Limited

"McDonald's Big Mac x 姜濤 (Keung B)"
McDonald's Hong Kong

McDonald's Hong Kong Excellence in Branding

"McDonald's Big Mac x 姜濤 (Keung B)"
McDonald's Hong Kong

"OmniPork Luncheon Campaign (新餐肉系列)"
McDonald's Hong Kong

"做壞規矩 做好銀行"
ZA Bank

Tai Hing Group Excellence in Marketing Collaboration

"Pizza Hut x KFC Chicken Popcorn Pizza Campaign"
Jardine Matheson & Co Limited – Pizza Hut Division

"KFC x Red A Original Classic Collection"
KFC HK

"Get Rewards Around the Town" 18 District Cross-Merchant Campaign
MoneyBack

Tonghai Excellence in Customer Insights
"Everyday Gets Better with Emma"
AXA Hong Kong and Macau

"Citi Plus Launch Campaign"
Citibank (Hong Kong) Limited

"STAQUIS 有救無「類」新一代無類固醇濕疹藥膏"
Pfizer Corporation Hong Kong Limited

Excellence in Agility and Crisis Management
"Bally與您童行"
ABC Pathways Group

"Holiday at Home"
Hong Kong Tourism Board

"Stay Home, Stay Entertained"
Now TV

Excellence in Content Marketing
"Pizza Hut The 12th Player Football Club"
Jardine Matheson & Co Limited – Pizza Hut Division

"Top Cars, Race Now: Refuel Shell V-Power, Re-energize in New Normal"
Shell Hong Kong Limited

Excellence in Online and Offline Integration
"Pricerite Food - 漫活人生 In Praise of Inner Peace"
Pricerite Home Limited

"WeWa - Much More Than Just Cash Rebate"
PrimeCredit Limited

Excellence in Small Budget Marketing
"Golden 7 Seconds"
AQUA PRO+TECH

"Pizza Hut x IKEA Meatball Pizza"
Jardine Matheson & Co Limited – Pizza Hut Division

"Yahoo 25 Hong Kong Passion Moments in 5G"
Yahoo Hong Kong

Excellence in Social Good
"#Love is On #Cheers for Hong Kong"
CLP Power Hong Kong Limited

"Our Journey Towards Social Inclusion"
MTR Corporation

""Home is" Craftsmen Impact Project"
Yip's Chemical Holdings Limited

Excellence in TV Commercial
"全民加薪、全民放假"
Airstar Bank

"‘LP10' 10 Episodes of Fulfilling Life"
Nan Fung Development Ltd

Excellence in Video Marketing
"Starry Tales"
Hang Seng Bank

"HKBALLET@HOME"
Hong Kong Ballet

Agencies of the Year
Fimmick Limited
Giraffe Hong Kong Limited
Mindshare Hong Kong
Starcom Hong Kong

Marketers' Favourite Marketing Campaign
"McDonald's Big Mac x 姜濤 (Keung B)"
McDonald's Hong Kong

 

* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.