CAMPAIGN AWARDS

MARKETING AWARDS

The following Marketing Awards will be granted to a maximum of ten marketing campaigns by the Panel of Judges and the Board of Examiners, comprising members of the Marketing Awards Organizing Committee and the Marketing Management Committee of the Association:

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Gold, Silver, Bronze Awards
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Excellence Awards
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Merit Awards
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Marketers' Favourite Marketing Campaign (selected by marketers attending the Award Seminar)


SPECIAL AWARDS

Recipients of the following marketing awards will be selected by the Board of Examiners from amongst all the participating marketing campaigns:

 
Excellence in Online and Offline Integration
(American Express International, Inc. is the Title sponsor of the Award)
 
Excellence in Use of Data
(Chow Tai Fook Jewellery Group Limited is the Title Sponsor of the Award)
 
Excellence in Innovation
(Citibank (Hong Kong) Limited is the Title Sponsor of the Award)
 
Excellence in Social Media Marketing
(Manulife (International) Limited is the Title Sponsor of the Award)
 
Excellence in Branding
(McDonald's Hong Kong is the Title Sponsor of the Award)
 
Excellence in Marketing Collaboration
(Tai Hing Group Holdings Ltd. is the Title Sponsor of the Award)
  Excellence in Agility and Crisis Management
  Excellence in Content Marketing
  Excellence in Customer Insights
  Excellence in Mainland Marketing
  Excellence in Small Budget Marketing
  Excellence in Social Good
  Excellence in TV Commercial

AGENCIES OF THE YEAR

Agencies of the Year will be awarded to companies such as advertising, research, PR and media agencies in recognition of their important role to the success of different marketing campaigns.
The participating agency is requested to submit an Entry Form (please refer to brochure page 16) and should be nominated by at least one of its client organizations which have participated in the Campaign Awards of the HKMA / TVB Awards for Marketing Excellence 2019.
Winners of the Agencies of the Year will be selected according to the following scoring system:

  Points Awarded
Agency being recognized in the participating campaign 1
Participating campaign being ranked top 50% or above among all the entries 2
Participating campaign being selected as a Special Award recipient 3
Participating campaign being short-listed as a Finalist 5
Participating campaign being awarded the Excellence Award 1
Participating campaign being awarded the Bronze Award 2
Participating campaign being awarded the Silver Award 3
Participating campaign being awarded the Gold Award 5


ENTRIES FROM NON-PROFIT ORGANIZATIONS (NPOs)

For entries submitted by non-profit organizations, the marketing campaigns will be judged based on the “Judging Criteria for NPOs” (Please refer to our promotional brochure). They will go through the same judging process and will compete for the Gold, Silver, Bronze Awards, Excellence Awards and Merit Awards with the conventional entries. Non-profit organizations have to provide supporting document together with the Entry Form to verify its NPO status.