The Awards are intended to recognize the outstanding achievement of marketers who have made significant contribution to the marketing development of their companies or clients as well as the business community.

There are two categories for individual awards:

1. Distinguished Marketing Leadership Awards
  Executives who have
  - have at least 10 years' experience; and
  - occupy a senior position; and
  - play a leading marketing role in the company or play a leading role in the marketing development and marketing execution of client companies.
  A ViuTV Marketer of the Year Award recipient will be selected from amongst the winners of the Distinguished Marketing Leadership Awards.
2. Outstanding Marketing Professional Awards
  Executives who excel in a general marketing role or in a specialist marketing function such as:
  - Advertising
  - Digital Marketing
  - Direct Marketing
  - Public Relations
  - Research
  are eligible to enter the Award.