Thursday, 5 December 2019

Program Overview

Design Thinking is a process that creates strategies and opportunities for companies to become more agile and innovative by taking a different, more holistic approach. It helps organizations cut through complexity and understand products and services the way customers do. It offers a unique opportunity to use integrative thinking.

Design Thinking combines elements of creativity and innovation with marketing and leadership. Essentially a system, it requires "innovation competency" by the users for good results. It should not be thought of as something that will by itself make an organization more innovative. If you give a race car to an inexperienced driver, chances are they`ll crash it. Merely explaining how the car functions isn`t enough. This is what this workshop does; it blends Design and Innovative Thinking into DESINO THINKING. It uniquely combines selected elements of creativity, innovation, marketing, problem restructure and essential thinking into one uniquely powerful, comprehensive workshop.

Key Benefits

  • Understand design thinking and the types of problems it helps solve
  • Develop a mindset which seeks to understand problems from the user`s perspective
  • Learn how to reframe problems and situations based on the synthesis of perspectives
  • Apply essential thinking to professional and personal issues and to decision-making
  • Use ideation - the rapid generation and refinement of solutions

Who Should Attend

Executives, decision makers, entrepreneurs, and business professionals

Professor Arthur Gogatz

Professor Arthur Gogatz was born and raised in New York City. His background and education is a blend of the fine and performing arts and business. He is a former New York advertising photographer, art director, account executive, creative director, and vice president. Arthur has thirty five years of university teaching experience with 85% of that at the Graduate level (MBA). He also has twenty five years of consulting and coaching experience. Arthur has taught in 23 different countries worldwide and lectured at 37 different institutions. He has visited over 100 countries and speaks several languages fluently. He has lived in North America, South America, Europe and Asia and has flown more than 2 million miles in the air. He has written three books on innovation. The most widely read, Business Creativity, Breaking the Invisible Barriers, published by Palgrave/Macmillan has been translated into Russian and Chinese.

Program Fee (Inclusive of tea/coffee breaks)

HKMA Member: HK$3,000
Non-member: HK$3,200
Early bird discount:
10% discount for payment received 2 weeks before course commencement date


Ms Diana Li 2774-8552
For more information, please click HERE.