THE INNOVATIVE ENTERPRISE: GROWTH STRATEGIES AND BUSINESS MODELS IN THE CREATIVE ECONOMY

26 & 27 August 2019

Program Overview

Innovation Models for Business are changing rapidly as the technology that supports these models continues to evolve. It is not enough to be reliant on traditional business models as today's models emphasize partnerships and external resources and going beyond core competencies and assets. This two day program examines the global challenge of innovation and how marketing, strategic management, and entrepreneurial issues directly impact the success or "commercialization" of new product and service development and introduction. Concepts for creating added value in products and services (the heart of successful innovation) will be reviewed in the context of different institutional settings such as startup-companies and large corporations. By participating in this two day program you will learn:

  • The framework for today's innovation strategies and business models
  • The meaning of the 'sharing economy' and the opportunities for growth and value creation
  • The organizational, legal and marketing challenges to creating innovation opportunities

Who Should Attend

Decision makers and executives who are interested in acquiring the skills needed to develop and analyze business models appropriate for their organizations. Executive directors and managers who are responsible for driving the organization's direction, mission, policies and major programs are also welcome.

About the Program Speakers

Dr Barry Unger

  • Co-founder and Chairman Emeritus of the M.I.T. Enterprise Forum, an affiliate of M.I.T.
  • Served in the President Jimmy Carter Administration as Senior Advisor on Science and Technology and has served as Chairman of M.I.T.'s Technology Day programs on video electronics and interactive media
  • Served as Managing Director of Aconcagua Capital Group
  • An Associate Professor of Innovation and Technology Management at Boston University where he specializes in entrepreneurship and technology commercialization
  • Holds Bachelor degrees in both engineering and management (Sloan School) at M.I.T., and a Doctorate in administration and policy from Harvard University

Professor Virginia Greiman

  • Holds academic appointments at Harvard University and Boston University
  • Held several high level positions with the U.S. Department of Justice and the U.S. Department of State, and has served as a member of the executive team for several of the world's largest megaprojects in the United States, Europe and Southeast Asia
  • Advises businesses, governments and multinational companies in improvement of their business case for major project development, strategies for business innovation, value creation and economic development, and building the creative economy through international entrepreneurship and technological advancement

Professor Wendy Wan

  • Received her PhD in Social and Personality Psychology from The University of Hong Kong. Her expertise is in application of psychological principles to solving problems related to international business and consumer marketing
  • As an active researcher, she has been publishing her works in top tier international journals, such as Journal of Personality and Social Psychology and Journal of International Business Studies; and has received awards from renowned publishers. She has taught at Bond University, Australia; The Chinese University of Hong Kong; Vienna University of Economics and Business; Sun Yat-sen University; and was a visiting scholar at Yale University and Tokyo University. She is currently a full-time faculty member of Tunghai University Taiwan; the Supervisor of the PhD. Program of International School of Management, and cole des Ponts Business School France

Program Fee

HKMA Member: HK$7,800
Non-member: HK$8,800
Group discount:
HK$800 less per person for two or more bookings from the same company

Enquiries

Ms Diana Li 2774-8552
Email: dianali@hkma.org.hk
For more information, please click HERE.