Digital Marketing: Systematic Way to Unleash the Opportunities from Customer Analytics

New
Commencement Date

14 Aug 2019

  Application Form / Brochure / Time Table  

It is crucial to predict consumer behavior in organizations, in order to better understand consumer processes. Consumers can be customers, buyers, shoppers, purchasers, citizens, patients, clients, students, patrons, and users. Participants will understand how consumers purchase and the role of influencers. Most importantly, this seminar will discuss the measurement of consumer behavior and understanding consumer analytics. Since this is a hands-on seminar, we will discuss data collection techniques with an emphasis on predicting consumer purchasing. Dr Amoroso will also use SPSS, a statistical analysis tool, to analyze consumer data sets in order to understand which factors will impact consumer behavior most and the likelihood or intention to purchase.



Language Medium

English


Member Fee

HK$ 6,500


Non-member Fee

HK$ 6,900 


Enquiries

For course details:
Diana Li: 2774 8552
Email: dianali@hkma.org.hk
Fax 2365 1000
 
General Enquiry & Enrolment
2774 8500 or 2774 8501


Enquiries

For course details:
Diana Li: 2774 8552
Email: dianali@hkma.org.hk
Fax 2365 1000
 
General Enquiry & Enrolment
2774 8500 or 2774 8501