Better Tasting: A Workshop on Wine Tasting Technique


Wine consumption has become popular in Hong Kong, it is not only the volume has increased dramatically, but the value of each bottle. So we are now drinking better wines than ever before. People who want to know more about wine and sharpen their tasting technique have quite understandably realized that drinking wine is more essential than reading books about it. The practical side of wine appreciation not only has more immediate appeal than the arid theory, it is also considerably more fun and important.

This workshop is a complete wine tasting workshop explaining why different wines taste the way they do, the differences and similarities between them, how factors affect your palate and how to evaluate wines with a systematic approach, how to widen your tasting experience and after all maximize your enjoyment of wines.


  1. Those working in the food and beverage industry who want to have a sound knowledge of wine tasting
  2. Executives and wine lovers who want to sharpen their tasting technique and their ability to distinguish between different styles of wines


20, 27 January 2014
7:00 pm - 9:30 pm


HKMA Member: HK$1,200
Non-member: HK$1,400
Fee is inclusive of notes and tasting of wines


W Haking Management Development Centre
14/F Fairmont House
8 Cotton Tree Drive


  • Tasting wine - the essence of tasting ina structured way
  • Intuitive tasting and writing notes
  • Can we improve and if so then how?
  • Wine styles
  • Deductive tasting and reachingconclusions


Mr Ian Symonds has over twelve-year experience in wine education and training. He holds Wine and Spirit Education Trust (WSET) diploma and is a WSET Certified Educator, Certified Specialist of Wine (CSW), Certified Specialist of Spirits (CSS) and International Bordeaux Wine Educator. Mr Symonds is a member of the Hong Kong team for "Everyday Bordeaux" annual selection held by SOPEXA and is a member of various professional wine bodies such as The Wine Writers Circule (HK), Circle of Wine Writers (UK), Association of Wine Educators (UK), Federation Internationale des Journalistes et Ecrivains des Vins et Spiritueux (FIJEV), Institute of Wines and Spirits, The Hong Kong Wine Society and Society of Wine Educators (US) etc. He has been to wine producing regions around the world such as Bordeaux., Australia and Chile and would like to share his experience of wine with participants.


For reservations and general enquiries, please call Customer Service Department on 2774-8501 or via fax 2774-8503. For course details, please contact Ms Eva Chan on 2774-8596 or Mr Ronnie Chan on 2774-8526 or visit


Language Medium

Cantonese (supplemented with English)