Professional Diploma in Digital Marketing


This programme aims to provide students a fundamental understanding of marketing with a strong focus on digital marketing. With more than 4.87M and 2.45B netizens in HK and worldwide respectively, marketing via E-channels is critically important to acquire and retain customers in a timely manner. The class will cover key marketing management topics with comprehensive and in-depth coverage of website & E-commerce management and email / search engine / mobile / social media marketing. Register this programme now to grasp the know-how of digital marketing and run it better and faster than your competitors.

To equip entry-level executives with the concepts, practical guidelines, latest developments, and best practices of digital marketing in order to advance their knowledge and career.

Learners who are new to marketing, with a particular interest in learning how to expand business and engage customers through digital medium.

This programme comprises seven modules - six must-learned marketing and e-marketing modules, plus a Management Project, to help students building comprehensive knowledge and apply it to real-life management project. Lecturers will use case studies, group presentations, discussions and debates to enhance learning.

Programe Structure

This Digital Marketing course can be completed in ten months. It consists of seven modules, with a diploma being awarded upon successful completion of the course.


  • Marketing Management
  • E-Commerce
  • Digital Marketing
  • Digital Marketing and Information Technology
  • Display, Search and Mobile Marketing
  • Strategic Digital Marketing
  • Management Report

Language Medium

Cantonese (English Materials and Examinations)


HK$ 23,160  (total) (HK$3,280 each module) - payable by 4 instalments per term
First Term: 1st instalment (HK$820 x 3 modules + HK$200 Application Fee = HK$2,660)

Entry Requirements

Applicants must:

  • be secondary school graduates (F.5); AND
  • possess 2 or more years' working experience; AND
  • have a reasonable command of written and spoken English

Application Period

This programme commences in June and December each year, and the application deadline is normally two weeks prior to commencement date.

Advancement Path

Master Degrees
1. MBA (Reg. 210545) (15 months)
via Graduate Diploma of Management (Reg. 211318) (15 months)
Macquarie Graduate School of Management, Australia

3. MBA (Reg. 252455) (18 months, Chinese / English Class)
Glyndŵr University, UK
Bachelor Degrees
1. BA (Hons) Business Studies (Reg. 252020) (1 year)
- Business Studies (Marketing)
University of Greenwich, UK

2. BA (Hons) (1 year)
- International Business (Reg. 251922)
- Marketing Management (Reg. 251923)
University of Huddersfield, UK

3. BA (Hons) (3 years, Chinese / English Class)
- Accounting and Finance (Reg. 252612)
- Business (Reg. 252613)
Glyndŵr University, UK
Professional Diploma in Digital Marketing (10 months)
Applications for exemptions for up to 2 modules of the programme are welcome and they will be considered by the HKMA Academic Committee whose decision is final.

Admission is on a competitive and individual basis entirely at the discretion of the respective universities. Admission criteria and procedures are set by them and are subject to change without prior notice. The Association does not give any warranty and will not accept any liability regarding the above.

It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead.


Enrolment and Enquiry Hotline:
2774 8500 or 2774 8501

For course details:
Ms Shirley Chan 2774 8569
For administration matters:
Ms Annie Tang 2774 8546