Chance - New Perspectives for Young People
Professional Diploma in Digital Media and Business Information Technology

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Chance - New Perspectives for Young People

Introduction

Since its establishment in 1960, the Association has the mission to nurture human capital through management education and training at all levels for developing talent for Hong Kong. In 2017, J.P. Morgan supported the HKMA in developing "Chance - New Perspectives for Young People" to help upskill Secondary Education (DSE) graduates into higher quality job. The aim of this programme is to provide financial support for DSE graduates to fulfil their aspirations in pursuing sought-after qualifications. In addition, internships will be provided to those who successfully complete the programme. Students are eligible to pursue one of the diploma programmes below fully subsidized.

Programmes

Applicants may choose any one of the following HKMA diploma programmes:

  • Professional Diploma in Digital Media and Business Information Technology
  • Professional Diploma in Property Management

Admission

Applications are open to interested parties between the ages of 18 - 25 who are Hong Kong residents, secondary school graduates and non-degree holders. Selection interviews will be conducted to select participants for the training programme.

Professional Diploma in Digital Media and Business Information Technology

Introduction

In today's new digital economy, companies find an increasing need to invest in technological capabilities to remain successful in business. Business analytics and social media channels play an increasingly important role in helping businesses succeed in today's business world. The focus of the programme is to provide a foundation in both the theoretical and the practical aspects of computer science and digital media applications. Students can build a pathway that is of interest to them and can create unique skill sets, making them highly versatile in the job market.

Objectives
  • Improve business English writing and communication skills
  • Learn digital media and business information technology
  • Acquire employability skills and get ready for career advancement in the industry
Programme Structure

The programme consists of seven modules, each module consisting of 30 contact hours, to be completed in one year. A Professional Diploma in Digital Media and Business Information Technology will be awarded upon successful completion of all modules and an internship will be provided for those who have successfully completed the programme.

  1. English for Business and Effective Communication Skills
  2. Computer Systems
  3. Office Automation and Computer Security
  4. Computer Networks
  5. Designing and Developing a Website
  6. Digital-marketing and E-business
  7. Multimedia Applications

Professional Diploma in Property Management

Introduction

In Hong Kong, there are different types of properties, whether it is residential, commercial or even government-owned. All of these properties require enormous amounts of staff for their daily operations to deliver a wide range of services. The management of premises plays an important role on maintaining the quality of living for residents and the value of properties. Property management, undoubtedly, is indispensable in managing a premise. The industry is expanding and the demand for professionals possessing property management skills is increasing.

Objectives
  • Develop knowledge, personal attributes and competencies that will be required to pursue a career in property management
  • Learn practical skills in facility and property management
  • Improve business English writing and communication skills
  • Possess intellectual skills to meet the needs of this industry
Programme Structure

This programme comprises seven modules and each module consists of teaching hours in class and practicum in the workplace for students to be completed in one year. A Professional Diploma in Property Management will be awarded upon successful completion of all modules.

  1. English for Business and Effective Communication Skills
  2. Environmental Property Management
  3. Customer Relationship Management
  4. Estate Service Management (I)
  5. Estate Service Management (II)
  6. Clubhouse and Shopping Arcades Management
  7. Building Repair and Maintenance Management

Except for Module 1, other modules are operating by Hong Yip People Development Academy. Students will be awarded qualification certificate(s) after completing each module and the relevant requirements(including the assessment and on-the job training).

Award of Diploma

Completion of the programme requires a student to pass the continuous assessments and final written examinations of all seven modules after initial registration within one year. A candidate who has satisfied all of the requirements will be awarded the Professional Diploma in Digital Media and Business Information Techonology, or the Professional Diploma in Property Management.

Supporting Organizations



In co-operation

Media Sponsor


Language Medium

Cantonese (supplemented with English)
Course manuals, mid-term assessments and final examinations will be in English


Fee

HK$ 20,860  (Selected applicants will be fully subsidized.)

Enquiries

For enquiries, please call 2774-8501 (Customer Service Department) during normal office hours. For course details, please contact Ms Lillian Fok on 2774-8544.