International Business Experience to Spain - Digital Marketing for Future Leaders

Commencement Date

23 Apr 2017

  Application Form / Brochure  
(For enrollment, please call Enrolment Section on 2774 8500 during office hours.)

International Business Experience in Europe
- Digital Marketing for Future Leaders

23 - 28 April 2017

The HKMA Institute of Advanced Management Development will work together with ESIC Business & Marketing School to deliver a tailor-made programme on "Digital Marketing for Future Leaders". This programme is designed to advance the marketing expertise of business leaders with a deep immersion in a Digital Marketing environment while giving them an edge in their professional development and practical skills. It offers first-hand experience in the European business digital environment and at the same time supports the development of an international business network.

Programme Highlights

The international experience includes visits to international companies, lectures from renowned business professionals with in-depth knowledge and experience in the Digital Marketing sector, as well as meetings with peers to explore joint opportunities. In addition, participants would have the opportunity to participate in the "Hoy es Marketing Event", the largest meeting point for professionals and senior executives from business, marketing, communications, and the digital economy in Spain. It is an annual event organised by ESIC in three largest cities in Spain (Madrid, Barcelona and Valencia) where renowned experts talk about the latest activities and strategies and discuss future business trends.

Location of the Programme

Madrid, Spain

The Faculty

The programme is designed and led by ESIC Business & Marketing School, which is a major business school in Europe specialised in the area of Marketing with a special focus on digital business and entrepreneurship.
23rd in Europe in the "Best Business Report" by QS Global 200 Business Schools Report 2014/2015.
Top 20 in the "2016 Ranking of MBA Programmes for Global Schools" by America Economia.

For programme schedule, please refer to the brochure here:

Language Medium


Non-member Fee

HK$ 38,000 


For reservations and general enquiries, please call Customer Services Department on 2774 8501 or via fax 2774 8503.