New Strategic Thinking: Why do Good Companies Go Bad?

New
Commencement Date

9 Sep 2019

  Application Form / Brochure / Time Table  

Henry Mintzberg sums up in his famous article "The Fall and Rise of Strategic Planning": Strategic planning told us something about how we think as human beings, and that we sometimes stop thinking. Why do some companies stop their thinking?

Strategic thinking includes finding and developing a strategic foresight capacity for an organisation, by exploring all possible organisational futures, and challenging conventional thinking to foster decision making today. If they have good strategy, why do good companies go bad? Their successes bring them into the Success Trap: Companies focus on the exploitation of their (historically successful) current business models and neglect to explore new business opportunity in which enhance their long-term viability.


Language Medium

Cantonese (supplemented with English)


Member Fee

HK$ 880


Non-member Fee

HK$ 980 


Enquiries

For course details:
Diana Li: 2774 8552
Email: dianali@hkma.org.hk
Fax 2365 1000
 
General Enquiry & Enrolment
2774 8500 or 2774 8501


Enquiries

For course details:
Diana Li: 2774 8552
Email: dianali@hkma.org.hk
Fax 2365 1000
 
General Enquiry & Enrolment
2774 8500 or 2774 8501