復旦大學MBA講座系列: 改變顧客行為的心理力量

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Commencement Date

31 Aug 2017

  Application Form / Brochure  

主題:改變顧客行為的心理力量

講座內容﹕
本次講座將從心理學的角度,來分析企業如何有效地改變顧客行為,進而實現利潤增長。具體而言,將通過大量實踐案例,從消費者的資訊認知、價值感知、社會影響等三個角度來分析企業干預顧客行銷的有效方法,指導企業的行銷實踐。

主講人﹕金立印 教授、市場行銷系副系主任


Language Medium

Mandarin


Enquiries

For reservations and general enquiries, please call Customer Services Department on 2774 8501 or via fax 2774 8503.


CREDIT ACCUMULATION SCHEME

This Certificate Course is included in the Credit Accumulation Scheme. Participants who have accumulated 90 Certificate Course hours are eligible to apply for the Advanced Diploma in Professional Development. For further information, please visit our website:

www.hkma.org.hk/cas