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Mr Cassian Cheung
Group CEO
Next Media Limited
Biography
Cassian Cheung is the Group CEO of Next Media Limited, the leading Chinese language media company in Taiwan and Hong Kong. Cassian is concurrently an adjunct professor at the Hong Kong University of Science and Technology Business and Management School, and an independent non-executive director of Trinity Limited, a company listed on the Hong Kong Stock Exchange.
Cassian started his career with Nestle in the U.S.A. and had held various senior management positions, most notably as the President of Quaker Oats Asia and President of Wal-Mart China.
Cassian holds a Master of Management degree from the Northwestern University Kellogg School of Management
Speech topic:
From Print to Multimedia, how Next Media stay ahead of market trends
Synopsis:
The media industry is highly competitive, with technological developments in multimedia heavily impacting consumer behavior. Next Media has always been at the forefront of the media industry. The company's prime publications, Apple Daily and Next Magazine, have long dominated the Hong Kong and Taiwan markets with their racy contents, colorful graphics, and strong political opinions. Confronted by an aging demographic and a younger population walking away from traditional print media, Next Media has embarked on numerous initiatives to capture new readers. Cassian Cheung, Next Media's CEO, will share his insights on how the group is applying innovation to expand its business beyond Hong Kong.
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