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Mr Michael Hobson
Chief Marketing Officer
Mandarin Oriental Hotel Group
Michael Hobson is Chief Marketing Officer responsible for overseeing the Group's sales and marketing strategies on a global basis. He joined Mandarin Oriental in this capacity in 1994 and is based at the Group's Hong Kong office.
Mr Hobson has more than 30 years' experience in the hospitality industry. He began his career with Grand Metropolitan in 1978, concentrating on sales and development and was stationed in the United Kingdom, Latin America, USA, Singapore and Hong Kong.
Prior to joining Mandarin Oriental he was Vice President of Sales and Marketing Worldwide for Omni Hotels Asia-Pacific. He also worked with Shangri-La Hotels and Resorts as Group Director of Sales and Marketing.
Mr Hobson holds an MBA from the University of Leicester having previously studied Hotel and Catering Operations at Brighton Technical College in the United Kingdom.
Speech topic:
Mandarin Oriental Hotel Group – The Growth of a Global Luxury Brand
Synopsis:
Over the past 20 years, Mandarin Oriental has grown from an original collection of a handful of Asian-based hotels, to a current total of 45 hotels in operation or under development in key city and resort destinations around the world. Michael Hobson, the Group's Chief Marketing Officer explains how a consistent brand strategy and a tightly integrated marketing approach have been paramount in creating one of the world's most recognised luxury hotel groups.
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