Page 93 - Annual Report 2024

HKMA DIGITAL MARKETING COMMUNITY
HKMA 數碼營銷會

The HKMA Digital Marketing Community (DMC) was launched in March HKMA 數碼營銷會於 2017 年 3 月成立，目
2017, with the aim: 的是：
 to promote a high standard of professionalism in digital marketing;  促進數碼營銷的專業水平
 to provide opportunities for executives who are interested in  提供平台予對數碼營銷有興趣的行政
digital marketing to network with each other and exchange 人員，就最新的行業趨勢及發展交流
ideas on the latest industry trends and developments; and  推動數碼營銷行業的持續專業發展
 to enable continuous professional development in the industry.
今年，HKMA 數碼營銷會舉辦了以下活動：
This year, the HKMA DMC organized the following activities:
 「進入 AI 新時代」研討會
 Seminar on “Enter A New Era of AI”
 「引領生成式 AI 變革」研討會
 Seminar on “Navigating the Disruption of Generative AI”  「解鎖大陸市場新機遇」研討會
 Seminar on “Unlocking New Opportunities in Mainland China”

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