Page 79 - Annual Report 2024

HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE
HKMA / VIUTV 及 NOW TV 傑出市場策劃獎

To give due recognition to outstanding marketing campaigns and 本會營銷管理委員會為表彰本港傑出市場策劃及
marketers and to upgrade the profession of marketing in Hong Kong, 從業員，從而提高本地市場推廣的專業水平，自
the Marketing Management Committee has been organizing the Awards 1985 年起每年頒發傑出市場策劃獎，而由 2021
for Marketing Excellence since 1985. The Association was honoured to 年起，此獎項獲香港電視娛樂有限公司及電訊盈
announce that ViuTV and Now TV have been the title sponsors of the 科媒體冠名贊助。
Awards since 2021. 除了「市場策劃獎項」和「個人獎項」外，今年
還新增了「傑出市場策劃機構獎項」，以表彰那
Apart from the Campaign Award and Individual Awards, a new 些培育了優秀市場策劃人才、成功推出有影響力
recognition was introduced this year, namely the Best Organization Award, 的市場策劃並取得顯著成果的機構。在本年度提
to acknowledge organizations that have nurtured outstanding marketers 交兩項或以上「市場策劃獎項」及提名一位或以
and have successfully launched impactful marketing campaigns with 上「個人獎項」的機構，便符合資格角逐此獎項。
remarkable results. Organizations that have submitted two or more
entries to the Campaign Awards and nominated one or more Individual 傑出市場策劃機構獎項
Awards this year were eligible to compete for this award.
 香港上海滙豐銀行有限公司
BEST ORGANIZATION AWARD 市場策劃獎項
 The Hongkong and Shanghai Banking Corporation Limited
所有參賽公司須提交一份詳盡報告，經由營銷管
CAMPAIGN AWARDS 理委員會、傑出市場策劃獎籌委會及營銷總監委
All participating campaigns were invited to submit a write-up. After the 員會成員組成的評審委員會作初步評審後，共
initial screening and judging by the Board of Examiners which comprised 選出十個最優秀的市場推廣計劃進入決賽，於
members of the Marketing Management Committee, Marketing Awards 2024 年 8 月 24 日向評審團作最後報告。得獎名
Organizing Committee and Chief Marketing Officer Committee, a total of 單如下：
ten campaigns were shortlisted for the final presentation to the Panel of Now TV 金獎
Judges on 24 August 2024. The award-winning companies were:  麥當勞咖啡宣佈退休
香港麥當勞
Now TV Gold Award
 McDonald's Coffee Retirement 銀獎
McDonald's Hong Kong  Preferred Banking - 爆新技 Carry 自己
恒生銀行
Silver Awards
 Preferred Banking - Be A Game Changer and “Carry” Yourself  HSBC Fraud ( 呃 ) Fair
Hang Seng Bank 香港上海滙豐銀行有限公司
 HSBC Fraud ( 呃 ) Fair
The Hongkong and Shanghai Banking Corporation Limited 銅獎
 化 NO 為 YES 點都保住你
Bronze Awards AXA 安盛
 From “NO” to “YES” here to protect you always
AXA Hong Kong and Macau  阿媽都話正
香港科技探索有限公司
 Mom-certified
Hong Kong Technology Venture Company Limited 卓越獎
 7-SELECT 一口打開 滋味宇宙
Excellence Awards 7-Eleven 香港及澳門
 Explore The 7-SELECT Foodie-Verse. Anytime Anywhere
DFI Retail Group - 7-Eleven Hong Kong & Macau  何濟公進行曲
香港何濟公藥廠有限公司
 Ho Chai Kung March
Ho Chai Kung Medicine Manufactory Limited  你好，香港！
香港旅遊發展局
 Hello Hong Kong Recover Campaign
Hong Kong Tourism Board  HSBC Premier Elite
香港上海滙豐銀行有限公司
 HSBC Premier Elite
The Hongkong and Shanghai Banking Corporation Limited  港鐵藝術饗宴 - 疫後的療癒及啟迪旅程
港鐵公司
 ART IN MTR: HEALING AND INSPIRING JOURNEYS IN COVID
MTR Corporation

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