Page 93 - Annual Report 2024
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HKMA DIGITAL MARKETING COMMUNITY
HKMA 數碼營銷會
The HKMA Digital Marketing Community (DMC) was launched in March HKMA 數碼營銷會於 2017 年 3 月成立,目
2017, with the aim: 的是:
To promote a high standard of professionalism in digital marketing 促進數碼營銷的專業水平
To provide opportunities for executives who are interested in digital 提供平台予對數碼營銷有興趣的行政人
marketing to network with each other and exchange ideas on the 員,就最新的行業趨勢及發展交流
latest industry trends and developments; and 推動數碼營銷行業的持續專業發展
To enable continuous professional development in the industry
今年,HKMA 數碼營銷會舉辦了以下活動:
This year, the HKMA DMC organized the following activities:
大灣區 AI 廣告營銷創意匯聚研討會
AI Empowered Marketing and Advertising Seminar 抖音營銷好生意研討會
Seminar on “Doing Business with DouYin” 爭金奪秒奧運營銷研討會
Seminar on “Winning in Seconds: Olympic Marketing Excellence”
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