DSA Programme

It has been a great honour for me to serve as the Panel of Judges for the 53rd Distinguished Salesperson Award (DSA) Programme. I am deeply impressed by the level of professionalism of the participants and appreciated their contribution toward bringing the sales profession to the next level. I would like to extend my warmest congratulations to all the winners and share their joyous moment of harvest.

Selling is one of the most important parts of a business. In today's tough economic times, business focus is shifting away from sales figures to customer experience and long term value relationships. The sales professionals in this programme have demonstrated top-notched salesmanship skills and the passion to their profession.

The DSA has been very successful over the years and this annual event has made an important and profound impact not only on people in the sales profession but also on our business community. More and more companies from both traditional and emerging industries have come to participate with their top performing staff to compete for the honours.

The DSA has certainly been one of the very important events over the years in stimulating businesses to invest into training their staff and elevating their professional sales skills. We have been witnessing continuous improvement in the professionalism of people in the trade and this has benefited consumers and businesses alike. This is also one of the many facets of Hong Kong that has helped us compete successfully both regionally and globally.

I wish for the very successful conclusion of this year’s event, and a bright and successful career for all our awardees.

Mr Sutton Cheung
Vice Chairman
The Communications Association of Hong Kong (CAHK)

Thanking to the invitation of the Sales and Marketing Executive Club (SME) of the Hong Kong Management Association (HKMA), the joining as a judge of the 53rd Distinguished Salesperson Award Programme (DSA) is a meaningful experience, allowing me to meet the brilliant contestants and to evidence their professional performance, inspiring creativeness and amazing skills.

"Beyond Boundaries" (行者無疆), this year's DSA theme is very appropriate to conclude the overall excellent sales and marketing practice of the contestants. The Programme has built a good platform for local sales and marketing experts to demonstrate their strength and perspective, wishing it continuous success in the years to come.

Ms Amy Chow
Vice-Chairman, Hong Kong Watch & Clock Council (FHKI Group 22)
Federation of Hong Kong Industries

The unique and important role of salespersons is to bridge the gap between the potential customer’s needs and the products/services that the organization offers. Sales & Marketing is in fact an essential element of every sector that has a public interface and the salespersons do play a key role in the building of loyalty and trust between customer and business.

The HKMA SME Club Distinguished Salesperson Award (DSA), often dubbed the "Oscars" of the sales profession, is the premier honor to acknowledge excellence and provide community-wide recognition for the city’s top salespersons. It is my great honour to be able to serve as the Panel of Judges of the Award for year 2021. In the course of judging, I have been deeply impressed by the elites who demonstrated their service expertise, flexibility and adaptability, strong work ethic, customer intimacy, and commitment to continuous improvement.

I strongly believe that professional and ethical salespeople should be recognized for their hard work and dedication to the industry. I look forward to your nominations and wish all participants every success in their professional and personal undertakings.

Mr Gary Lau
Hong Kong Association of Freight Forwarding & Logistics (HAFFA)

It is my honor to serve as the Panel of Judges for the 53rd Distinguished Salespersons Award of the HKMA.

I was so impressed by all the participants while they fully demonstrated the spirit as described in the theme "Beyond Boundaries". I again congratulate all the winners, and wish every success to all the participants in their coming endeavors.

Resiliency, Persistency, and Excellency are three fundamental elements as a successful sales person. I witnessed this professionalism of the participants during the course of judging, especially during the hard time of the pandemic. I would also like to extend a great thank to the Association promoting and advocating such spirit for the sales professionals and wish the Association will continue the effort for the goodness of Hong Kong.

Mr Francis Ngai
Vice President (External Engagement)
Hong Kong Computer Society

It has been a great pleasure to serve as the Panel of Judges for the 53rd Distinguished Salesperson Award (DSA). On behalf of the Hong Kong General Chamber of Commerce, I wish to extend my heartfelt congratulations to this year’s winners.

The DSA Programme is an ideal platform for disseminating best practices in customer service and for salespeople to share their experience. Good customer service is essential for building enduring customer loyalty. In a consumer-driven and service-oriented economy like Hong Kong, customer loyalty is an important element of continuing development and success in business.

For businesses to stay competitive amid the current challenging environment, sales professionals need to be not only diligent but also agile. Besides possessing the required expertise about their products and services, they should respond to the changing market conditions and update their skills, for example by embracing digital transformation.

I would like to thank the Hong Kong Management Association for organizing this annual Award. It is inspiring to learn about the professional salesmanship and achievements of the awardees this year, which have set a fantastic example to their peers and will motivate them to strive for excellence.

May I also convey my best wishes to the Association in its future endeavors to promote the pursuit of excellence in customer service. This will ultimately benefit Hong Kong by strengthening its reputation as a cosmopolitan, global and welcoming city.

Mr Watson Chan
Deputy CEO (Policy & Business Development)
The Hong Kong General Chamber of Commerce

It is my great pleasure to be one of the Panel of Judges of the 53rd Distinguished Salesperson Award (DSA) Programme. On behalf of Hong Kong O2O E-Commerce Federation, I would like to extend my sincerest congratulations to all the winners.

During the selection, I can see all of you offering the professional advice and skillful inter-person sales technique with your domain knowledge. Again, appreciate for all the tremendous support and great work from Sales and Marketing Executives Club (SME Club) of The Hong Kong Management Association (HKMA).

Mr Terrence Hui
Vice - Chairman & Treasurer
Hong Kong O2O E-commerce Federation

It is my great honour to represent Hong Kong United Youth Association as a member of the Panel of Judges for the 53rd Distinguished Salesperson Award, which is organized by the Sales and Marketing Executives Club of The Hong Kong Management Association.

Serving as a judge, I am truly impressed with the arrangements and the extra lengths the organizing team has made despite the COVID-19 pandemic. From the Judges’ Briefing, Online Scoring System, in-person interviews to the actual Award Presentation Ceremony, every element was meticulously planned out and well-executed.

On behalf of Hong Kong United Youth Association, I would like to extend my congratulations to all the winners of this year’s program, and my appreciation to the organizing committee of the 53rd DSA for such prestigious event.

Mr Stephen Chua
Vice Chairman
Hong Kong United Youth Association

每年香港管理專業協會(HKMA)及市場推销研究會(SME Club)亦會聯合主辦一年一度的「傑出銷售專業大獎」 (DSA). 今年已是第53屆選出卓越的推銷員。而今屆主題為「行者無疆」,能夠成為傑出推銷員,需具備行者無疆的態度,不斷探索和突破自己,為客戶帶來與別不同和更極致的體驗。

本人很榮幸可以代表香港鐘表業總會參與今年DSA 的評審工作. 在整個評審過程中,我察覺到很多參賽的推銷員也表現得非常出色,他們除了擁有超卓的銷售技巧和對所推销的產品相當熟悉之外,他們既在銷售過程中富有充份創意,又懂得怎樣與客戶建立互信的關係,令評審們感受到他們在銷售產品時的熱誠和充滿正能量。


Mr Jackson Lam
Vice Chairman
The Federation of Hong Kong Watch Trades & Industries Limited

It is my great honour to serve as the Panel of Judges for 53rd Distinguished Salespersons Award (DSA) Programme organized by the Sales and Marketing Executive (SME) Club of The Hong Kong Management Association (HKMA). I am grateful to witness the great success led by the amazing Organizing Team.

This year's theme is "Beyond Boundaries". During pandemic, SME Club led us by example to cross the boundaries. They grasped the opportunity to extend the interview for candidates in Macau. I am so lucky to become part of Panel of Judges for this pilot program. I was deeply impressed by the candidates from both Hong Kong and Macau. They have well-prepared and performed professionally beyond boundaries.

It is a memorable judging experience to interview so many distinguished salespersons. Congratulations to all 53rd DSA winners and all those distinguished candidates who stepped out from your boundaries. Last but not the least, my heartful gratitude to the whole Organizing Team from SME Club and staffs from the HKMA. Thanks for your hard work to make this event a great success! I am looking forward to the 54th DSA programme in 2022.

Mr Wilson Yau
2020-21 District Director
Toastmaster International District 89