Page 23 - Annual Report 2024

STAFF DEVELOPMENT 職員發展

The Association prioritizes staff training and development, as evidenced 協會將員工培訓和發展視為重要事項，這一
by our strong advocacy for it in the external award hosted by the 點在協會主辦的外部獎項中得到了充分體
Association. We recognize the importance of continuously improving the 現。我們深知不斷提升員工的技能和知識對
skills and knowledge of our staff members to enhance their professional 於促進其職業成長並為組織的整體成功作出
growth and contribute to the overall success of the organization. Staff 貢獻的重要性。本會致力培訓各級職員，鼓
members are encouraged to participate in training programmes and 勵他們修讀培訓課程。本年度一共有 11 名
courses. During the year, 11 members attended the courses ranging 職員修讀培訓課程，當中包括文憑、行政證
from Diploma programmes, Executive Certificate programmes, short 書、短期課程及碩士學位課程。
courses and Master’s Degree programmes. 面對市場瞬息萬變，以及消費者對優質產品

To enhance the soft skills of colleagues to cope with the rapid changes 和服務日益增長的需求，協會推出了一系
in the market and escalating demands of consumers for better-quality 列內部培訓計劃，以提升職員的技能。 所
products and services, the Association rolled out a series of in-house 有內部培訓計劃均以「Plus」為標誌，例如
training initiatives. All in-house training programmes carry the iconic Selling Plus 及 Logic Plus，彰顯協會整個團隊
word “Plus”, such as Selling Plus and Logic Plus, based on the universally 願意為客戶、學生及內部持份者多行一步，
accepted definition of “quality”, i.e. to exceed customer expectations, 作出更多貢獻的卓越理念。 2023 年，我們
signifying HKMA’s esprit de corps to always do more for our customers, 達到 339 小時的培訓時數，平均每人培訓
students and internal stakeholders; to go extra mile. A total of 339 時數為 2.5 小時，涵蓋卓越客戶服務技巧、
training hours were attained with an average training hour of 2.5 hours 商務寫作、銷售技巧 , 設計思維和解決問題
per head in 2023 covering topics like Customer Service Excellence, 的能力等主題。
Business Writing, Selling Skills, Design Thinking and Problem-Solving
Skills.

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