Page 23 - Annual Report 2024
P. 23

STAFF  DEVELOPMENT                                         職員發展

               The Association prioritizes staff training and development, as evidenced   協會將員工培訓和發展視為重要事項,這一
               by our strong advocacy for it in the external award hosted by the   點在協會主辦的外部獎項中得到了充分體
               Association. We recognize the importance of continuously improving the   現。我們深知不斷提升員工的技能和知識對
               skills and knowledge of our staff members to enhance their professional   於促進其職業成長並為組織的整體成功作出
               growth and  contribute to  the overall  success  of the  organization.  Staff   貢獻的重要性。本會致力培訓各級職員,鼓
               members are encouraged to participate in training programmes and   勵他們修讀培訓課程。本年度一共有 11 名
               courses. During the year, 11 members attended the courses ranging   職員修讀培訓課程,當中包括文憑、行政證
               from Diploma programmes, Executive Certificate programmes, short   書、短期課程及碩士學位課程。
               courses and Master’s Degree programmes.                    面對市場瞬息萬變,以及消費者對優質產品

               To enhance the soft skills of colleagues to cope with the rapid changes   和服務日益增長的需求,協會推出了一系
               in the market and escalating demands of consumers for better-quality   列內部培訓計劃,以提升職員的技能。  所
               products and services, the Association rolled out a series of in-house   有內部培訓計劃均以「Plus」為標誌,例如
               training initiatives.  All in-house training programmes carry the iconic   Selling  Plus 及 Logic  Plus,彰顯協會整個團隊
               word “Plus”, such as Selling Plus and Logic Plus, based on the universally   願意為客戶、學生及內部持份者多行一步,
               accepted definition of “quality”, i.e. to exceed customer expectations,   作出更多貢獻的卓越理念。  2023 年,我們
               signifying HKMA’s esprit de corps to always do more for our customers,   達到  339  小時的培訓時數,平均每人培訓
               students and internal stakeholders; to go extra mile.  A total of 339   時數為  2.5  小時,涵蓋卓越客戶服務技巧、
               training  hours  were attained  with  an  average  training  hour  of 2.5  hours   商務寫作、銷售技巧 ,  設計思維和解決問題
               per head in 2023 covering topics like Customer Service Excellence,   的能力等主題。
               Business  Writing, Selling Skills, Design  Thinking and Problem-Solving
               Skills.








































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