Page 76 - Annual Report 2024

HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE
HKMA / VIUTV 及 NOW TV 傑出市場策劃獎
To give due recognition to outstanding marketing campaigns and 本會營銷管理委員會為表彰本港傑出市場策劃及
marketers and to upgrade the profession of marketing in Hong Kong, the 從業員，從而提高本地市場推廣的專業水平，自
Marketing Management Committee has been organizing the Awards for 1985 年起每年頒發傑出市場策劃獎，而由 2021
Marketing Excellence since 1985. The Association was honoured that ViuTV 年起，此獎項獲香港電視娛樂有限公司及電訊盈
and Now TV have been the title sponsors of the Awards since 2021. 科媒體冠名贊助。
The 2023 Awards consisted of two categories, namely the Campaign 2023 年度「HKMA / ViuTV 及 Now TV 傑出市場策
Awards and the Individual Awards. 劃獎」包括「市場策劃獎項」及「個人獎項」兩
個類別。
CAMPAIGN AWARDS 市場策劃獎項
All participating campaigns were invited to submit a write-up. After the
initial screening and judging by the Board of Examiners which comprised 所有參賽公司須提交一份詳盡報告，經由營銷管
members of the Marketing Management Committee, Marketing Awards 理委員會、傑出市場策劃獎籌委會及營銷總監委
Organizing Committee and Chief Marketing Officer Committee, a total of 員會成員組成的評審委員會作初步評審後，共
ten campaigns were shortlisted for the final presentation to the Panel of 選出十個最優秀的市場推廣計劃進入決賽，於
Judges on 12 August 2023. The award-winning companies were: 2023 年 8 月 12 日向評審團作最後報告。得獎名
單如下：
Now TV Gold Award Now TV 金獎
 'Yayoi Kusama: 1945 to Now'
M+, West Kowloon Cultural District  「草間彌生：一九四五至今」
西九文化區 , M+

Silver Award 銀獎
 Better protection, better healthcare  醫保好啲 醫得稱心啲
AXA Hong Kong and Macau AXA 安盛
Bronze Award 銅獎
 HSBC Mobile Banking presents: DuoVerse  滙豐 Mobile Banking 呈獻：DuoVerse
HSBC 滙豐
Excellence Awards 卓越獎
 McDonald’s Baby Shark 齊齊減塑  McDonald’s Baby Shark 齊齊減塑
McDonald’s Hong Kong 香港麥當勞
 East Rail Line Cross Harbour Extension Opening Campaign  東鐵綫過海段通車宣傳企劃
MTR Corporation 香港鐵路有限公司
 Share for Good  愛互送
New World Development 新世界發展
優秀獎
Merit Awards  McDonald’s Big Mac x 季前賽 x 903 All Star
 McDonald’s Big Mac x 季前賽 x 903 All Star 籃球賽 籃球賽
McDonald’s Hong Kong 香港麥當勞
 McDonald’s Raise Your Arches ( 去麥記 lor)  McDonald’s Raise Your Arches ( 去麥記 lor)
McDonald’s Hong Kong 香港麥當勞
 Tai Hing 33rd Anniversary – Milk Tea Campaign
Tai Hing Catering Group  太興 33 周年 - 太興奶茶 太好味道

太興飲食集團
 When WeLend A.I. Technology and Humanity Meet for Empowering  When WeLend A.I. Technology and Humanity
‘Financial Sustainability’ Meet for Empowering ‘Financial Sustainability’
WeLend Ltd
WeLend Ltd
AXA Excellence in Greater Bay Area Marketing AXA 安盛傑出大灣區市場營銷獎
 Nice to meet you again  重上云霄
Cathay 國泰
 MTR Cross Border Campaign - Reconnecting Relationships and Beyond  港鐵公司 - 跨境鐵路 “再連繫 , 愛伸延”
MTR Corporation
香港鐵路有限公司
Chow Tai Fook Excellence in Use of Data and Technology 周大福傑出數據及科技運用獎
 livi Rewards  賞宇宙
livi bank 理慧銀行
 When WeLend A.I. Technology and Humanity Meet for Empowering  When WeLend A.I. Technology and Humanity
‘Financial Sustainability’ Meet for Empowering ‘Financial Sustainability’
WeLend Ltd WeLend Ltd
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