Page 12 - Annual Report 2024

As innovation and ESG (Environmental, Social, and Governance) become 隨著創新和環境、社會及管治（ESG）對企業
increasingly important for business success and economic growth, in 成功及經濟發展日益重要，管協在 2023 年開
2023, HKMA provided a number of leading-edge ESG related training 辦了多個與 ESG 相關的前沿培訓課程，吸引
programmes, attracting close to 1,200 participants. To address the 了近 1,200 名學員參加。為配合各行各業的
evolving manpower needs across industries, the Association organized 人力需求，管協舉辦多元化課程，包括人工
diverse programmes, ranging from AI, big data, data analytics, 3D 智能、大數據、數據分析、三維電腦動畫設
computer animation, Augmented Reality and Virtual Reality applications, 計、擴增實境及虛擬現實的應用、營養與壓
to stress and mood management in nutrition and supporting children 力情緒管理、支援特殊教育需要兒童等。
with special educational needs, etc.
隨著社會發展，大眾對非政府機構的要求亦
不斷提高。為提升香港非政府機構的管理及
As society evolves, so do the demands on the NGO sector. To support
服務質素，管協在香港賽馬會慈善信託基金
Hong Kong’s NGOs in managerial and service quality enhancement, The
的資助下，推出「社福機構能力提升及創新
Hong Kong Jockey Club Charities Trust supported HKMA to conduct the
計劃」。自計劃推出以來，管協為來自 155 間
"Innovation and Capacity-Building for NGOs" project. Since project launch,
非政府機構共逾 3,200 名行政人員提供多元
the Association delivered specially tailored workshops and seminars to
化的工作坊及研討會。培訓後的評估及關鍵
over 3,200 executives from 155 NGOs. Post-training evaluation and KPI
績效指標報告均反映出培訓成效十分良好，
reports showed overwhelmingly positive results, reflecting value of the
為參與的非政府機構及其服務對象帶來極大
training to participating NGOs and the people they serve.
價值。
Sustaining Success in a Changing Business Environment 管理實踐 變中求勝

HKMA provides Management Services through a number of channels. To 管協透過各種各樣的途徑提供管理服務。為
honour outstanding accomplishments of organizations and individuals, 表彰傑出企業和個人的成就，並促進不同行
and to foster knowledge exchange and value generation across industries 業之間的交流，管協每年舉辦九項商業獎項，
and sectors, HKMA organizes nine business awards every year, each well- 備受各界高度認可，分別是：最佳管理培訓
recognized as the most prestigious in its category; namely, Award for 及發展獎、最佳年報獎、傑出銷售專業大獎、
Excellence in Training and Development, Best Annual Reports Awards, HKMA/HKT 環球創新獎、HKMA/ViuTV & Now
Distinguished Salesperson Award, HKMA/HKT Global Innovation Award, TV 傑出市場策劃獎、HKMA 優質管理獎、香
HKMA/ViuTV & Now TV Awards for Marketing Excellence, HKMA Quality 港管理演習、香港可持續發展獎以及傑出品
Award, Hong Kong Management Game, Hong Kong Sustainability Award 牌營銷獎。
as well as China Marketing Award.
每年，這些獎項均會根據行業需求和變化作
Every year, these awards undergo a comprehensive review and update to 出調整，而2023年亦增設了不同獎項。例如，
ensure they remain relevant to the ever-changing needs of the industry. 傑出銷售專業大獎新增了「年度最傑出團隊
In 2023, several awards were enhanced; for instance, the Distinguished 大獎」，以表彰團隊合作於現今商業社會的
Salesperson Award, introduced the new Best Sales Team of the Year 重要性；最佳管理培訓及發展獎增設「幸福
Award to acknowledge the importance of teamwork in today's businesses. 感特別獎」，以鼓勵企業創建全面支援的工
The Award for Excellence in Training and Development added a Special 作環境；HKMA/ViuTV & Now TV 傑出市場策劃
Award for Wellbeing, underscoring the significance of fostering a holistic 獎亦增設「傑出網紅營銷獎」、「傑出危機
and supportive work environment. Furthermore, the HKMA/ViuTV & Now 應變及復常管理獎」、以及「傑出數據及科
TV Awards for Marketing Excellence embraced the evolving landscape by 技運用獎」三項新獎項，以迎合行業發展需
adding three new Special Awards, recognizing Excellence in Influencer 要。
Marketing, Agility and Normalcy Resumption, and the effective Use of
Data and Technology.

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