Organized by the Hong Kong Management Association since 1985 and sponsored by the Television Broadcasts Ltd since 1989, the HKMA/TVB Award for Marketing Excellence 2000 is now open for entry.

Now in its 15th year, the HKMA/TVB Award for Marketing Excellence bestows honour and public recognition on organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong.

Previous winners of the Award are all marketing campaigns which comprise meticulous market research, well-organized promotional work, good public relations, accurate results forecasting and efficient administration. They just like some works of art which made a lasting impression within the trade and in the community at large. (See attached list of previous winners.)

Therefore, if you have launched an excellent marketing campaign as those of the past winners, enter the Award now! This exciting and enriching Award will provide you a valuable experience-sharing occasion, an excellent opportunity to prove your ability and success and to gain recognition from peers in the marketing profession.

It will also confer the prestigious recognition and endorsement of the HKMA on the company`s product or service and the company itself; strengthen the company`s reputation within the trade and in the community at large; provide a high-profile, positive image for the company and its product or service; and increases the morale and motivation of the staff by publicly recognizing their efforts.

Your entry is eligible if it is a campaign for a product or a service, or an issue for a company or an organization in either the public or private sector; a marketing activity conducted with results after October 1998; substantially different from previous submissions by the same company or organization; and a marketing campaign developed specifically for the Hong Kong market, although supporting materials need not have been produced locally.

All winners will be officially announced at a Prize Presentation Ceremony to be held on 4 October. In addition to Gold, Silver, Bronze Prizes and Certificates of Merit, a Citation for Outstanding TV Campaign and a Citation for Innovation will be chosen from amongst the entries. TVB will produce a 30-minute programme to publicize the Award and its winners. At the same time, an experience-sharing seminar on the finalist marketing programmes will be held on 25 October this year.

Members of the Awards Organizing Committee include: Mr Robert Young (Chairman), General Manager - Retail Marketing, Asean+/HK, Shell Hong Kong Ltd; Mr S K Cheong, Assistant General Manager, Television Broadcasts Ltd; Mr Tony Cheung, Director - Marketing, New T & T; Mr Antony Chow, Vice President - Grand China, Euro RSCG Partnership; Mr Eric Tai, Head of Personal Financial Services - Asia Pacific, The Hongkong and Shanghai Banking Corporation Ltd.

Enter the Award is easy! Fill in the simple Entry Form and send it to the Award Secretariat of the Hong Kong Management Association before 15 May 2000 as the first step towards this prestigious Award.

For details about the Award, please contact Ms Titania Woo on 2526 6516.

Issued by The Hong Kong Management Association on 30 March 2000.
For press enquiries, please call Ms Titania Woo on 2526 6516/7392 3505.