| Six outstanding marketing campaigns have been selected
for the final judging of the HKMA/TVB Award for Marketing Excellence 2004
organized by The Hong Kong Management Association and sponsored by Television
Broadcasts Ltd. They are:
"Fairwood Re-branding"
Fairwood Holdings Limited
"The Launch of 3"
Hutchison Telecommunications (HK) Ltd
"Launch of a New Brand: VAGO with Insolia Painless Hi-Heels"
Ossia Marketing (HK) Co Ltd
"Regalia Bay"
Regal Estate Agents Limited
"YOHO Town Transforming Residential Property into a Lifestyle Brand"
Sun Hung Kai Real Estate Agency Ltd
"Swire Homes' Distinctive New Living The Orchards"
Swire Properties Ltd
Organized by The Hong Kong Management Association since 1985, this prestigious
Marketing Award aims to give recognition to outstanding marketers in Hong
Kong and their campaigns as a means to upgrade the standards of marketing
profession. The Award has been sponsored by Television Broadcasts Ltd
since 1989.
This year the Award has attracted 34 quality entries from a wide spectrum
of industries such as airlines, banking and finance, entertainment, food
& beverage, health care,
hotel, information technology, manufacturing, properties, public utilities,
retail, telecommunications, voluntary bodies and so forth.
All the participating companies are required to submit a five-page write-up
summarizing the objectives, strategies and results of their marketing
programmes. A Board of Examiners combining the Marketing Management Committee
and the Marketing Awards Organizing Committee will then shortlist the
six most outstanding campaigns for final presentation. The judging will
be based on a number of criteria including well-defined objectives, effective
use of market research, and development of the product/service to meet
market needs, integrated and well-organized communications programmes,
effective distribution channels, originality, efficient administration
and finally achievement of the planned results.
The Final Judging will be held on Saturday, 4 September 2004 at
the Association during which the judges will then decide on the Gold,
Silver and Bronze Prize winners as well as the three Certificate of Merit
recipients.
Award Seminar
Marketing professionals in Hong Kong will have the opportunity to benchmark
these outstanding marketing practices at an Award Seminar during which
the six finalists will share the rationale, marketing strategies, and
results of their successful marketing campaigns. Details will be as follows.
| Date: |
Wednesday, 15 September 2004 |
| Time: |
2:00pm 6:00pm |
| Venue: |
Theatre II, Level 2
Hong Kong Convention & Exhibition Centre
1 Harbour Road
Wanchai
Hong Kong |
Award Presentation Luncheon
All the results of the Award will be officially announced at a Prize Presentation
Luncheon. The Guest Speaker for the Luncheon will be Mr Normal Leung
Nai Pang GBS JP, Executive Deputy Chairman, Television Broadcasts Limited.
During the event, Mr Leung will deliver a speech on the dynamics of the
television market and the way forward for Hong Kong's TV industry. He will
share his ideas and views on the challenges and opportunities facing a market
that is increasingly strongly affected by technology and global players.
It is also a market that will be influenced by the economic integration
of Hong Kong and China.
| Date: |
Monday, 18 October 2004
|
| Time: |
12:00noon 2:30pm |
| Venue: |
Grand Ballroom
Conrad Hong Kong Hotel
Pacific Place, 88 Queensway
Hong Kong |
The Board of Examiners this year include: Mr S K Cheong, General Manager
- Broadcasting, Television Broadcasts Ltd; Professor T S Chan, Associate
Vice President, President Office, Lingnan University; Mr Cheang Yoon Hoong,
Managing Director, Morning Star Resources Ltd; Mr Tony Cheung, Vice President,
Consumer Market, Wharf T & T Ltd; Mr Antony Chow, Executive Vice President,
Grand China, Euro RSCG Group Grand China; Mr Fan Cheuk Hung, Managing Director,
Synergis Management Services Ltd; Mr Adolf Ho, Managing Director Greater
China, Campbell Soup Asia Ltd; Mr James Kwan, Executive Director & Chief
Operating Officer, The Hong Kong and China Gas Co Ltd; Ms Marisa Kwok, Managing
Director, Commercial Group, PCCW Ltd; Mr Sam Lam, Chief Executive Officer,
A-World China; Mr Andrew Lee, Managing Director, Grey Worldwide; Mr Michael
Lee, Managing Director, Hysan Development Co Ltd; Ms Annie Leung, Managing
Director, Longman Hong Kong Education; Mr Louis Tong, Senior Advisor, Consumer
Search Hong Kong Ltd; Mr Robert Young, Director, Yip's Chemical Holdings
Ltd and Mr Titus H K Yu, Agency Manager, The Prudential Assurance Co Ltd.
(List of previous winners attached)
|
