Dr The Hon David K P Li GBS JP, Chairman of the Association presenting the Gold Prize trophy to Mr Paul Pei, Director of Sales and Marketing of Ocean Park Hong Kong
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Mr Linus Cheung, President of the Chartered Institute of Marketing, Hong Kong (left), presenting the CIM Marketer of the Year Trophy to Ms Randy Lai, Vice President of Marketing, McDonald`s Restaurants (Hong Kong) Limited
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Organized by the Hong Kong Management Association and sponsored by Television Broadcasts Limited, the results of the Individual Awards and Campaign Awards of the HKMA/TVB Awards for Marketing Excellence 2006 were announced at the Award Presentation Dinner held on Monday, 23 October 2006 at the JW Marriott Hotel Hong Kong. The results were as follows:
Individual Awards:
CIM Marketer of the Year and Distinguished Marketer Awardee:
Ms Randy Lai
Vice President of Marketing
McDonald`s Restaurants (Hong Kong) Limited
Distinguished Marketer Awardees*:
Ms Fanny Chan
Publisher & Chief Executive Officer
Job Market Publishing Ltd,
Sing Tao News Corporation
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Mr Joseph Wong
Head of Marketing
Hong Kong Philharmonic Orchestra
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Mr James Hong, Akio
Senior Manager, Marketing Department
Sony Computer Entertainment Hong Kong Ltd
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Mr Harold Yip
General Manager
Double A |
Ms Rita Li
Director of Consumer Marketing
PCCW |
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Outstanding Young Marketing Professional Awardees*:
Ms Vivian Lee
Product Manager
MTR Corporation Limited
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Ms Sharon Siu
Marketing Director
Job Market Publishing Ltd, Sing Tao News Corporation |
Ms Clara Lo
Group Product Manager
Amoy Food Limited |
Ms Anisa Tio
Marketing Manager
McDonald`s Restaurants (Hong Kong) Limited |
Ms Elman Lee
Marketing Manager
FORTRESS
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(* The order of presentation of individual awardees receiving the same award is based on the alphabetical order of their surname.)
Campaign Awards:
Gold Prize:
"Love Hong Kong, Love Ocean Park!"
Ocean Park Hong Kong
Silver Prize:
"Create the Market Induction Cooking"
CLP Power Hong Kong Ltd
Bronze Prize:
"apm a retail breakthrough for HK"
Sun Hung Kai Real Estate Agency Ltd
Certificates of Excellence *:
"Be Ahead of Yourself"
Hong Kong Broadband Network Limited
"Next Generation Fixed Line `Brand Quality Campaign`"
PCCW
"Prevail in Confectionery: Eclipse Mints"
The Wrigley Company (HK) Ltd
Citation for Outstanding TV Campaign:
"Love Hong Kong, Love Ocean Park!"
Ocean Park Hong Kong
Citation for Outstanding Small Budget Campaign *:
"The Plasma Era of Condom 0.03"
Okamoto Industries (H.K.) Limited
"PSP Launch Transforming a Gamer`s Console into a Cultural Icon"
Sony Computer Entertainment Hong Kong Limited
Citation for Innovation *:
"Love Hong Kong, Love Ocean Park!"
Ocean Park Hong Kong
"apm a retail breakthrough for HK"
Sun Hung Kai Real Estate Agency Ltd
Best Presentation Award
Ms Vivian Lee, Marketing Manager, Ocean Park Hong Kong
(* The order of presentation of company receiving the same award is based on the alphabetical order of their company name.)
At the Award Presentation Ceremony, Mr Paul Pei, Director of Sales and Marketing of Ocean Park Hong Kong, the Gold Prize winner expressed his grateful thanks to the HKMA and TVB for their genuine support of marketing excellence. He also extended his appreciation to everyone at Ocean Park and the people of Hong Kong for their loyalty, trust, and support.
The CIM Marketer of the Year, Ms Randy Lai, Vice President of Marketing, McDonald`s Restaurants (Hong Kong) Limited also expressed her heartfelt thanks to the HKMA for giving her an opportunity to participate in such a professionally-organized and publicly recognized award. She also thanked the entire McDonald`s family and its partners for their unfailing support and commitment to marketing excellence.
Dr The Hon David K P Li GBS JP, Chairman of the Association; Dr Norman Leung GBS LLD JP, Executive Deputy Chairman, Television Broadcasts Limited; Dr Allan Zeman GBS JP, Chairman, Ocean Park Corporation; Dr Dennis Sun BBS JP, Deputy Chairman of the Association; and Mr Linus Cheung, President, The Chartered Institute of Marketing, Hong Kong, presented the trophies and certificates at the Award Presentation Ceremony. Dr Allan Zeman also delivered a thought-provoking speech on "Marketing Excellence: What does that really mean?" during the occasion.
Organized by the Association since 1985 and sponsored by Television Broadcasts Limited since 1989, the HKMA/TVB Awards for Marketing Excellence bestow honour and public recognition on marketers and organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong.
Following are some brief comments from the Panel of Judges on the Campaign Awardees:
Gold Prize
"Love Hong Kong, Love Ocean Park!" was commended as a top class marketing campaign demonstrating how a company could transform a potential risk into an opportunity through effective marketing. It was definitely a win-win-win-win case for stakeholders, management, staff and the general public.
Silver Prize
"Create the Market Induction Cooking" was commended as a highly successful marketing campaign. In a domestic cooking market dominated by the gas cookers, CLP has managed to create a new market while dramatically changing consumers` attitude and habits towards cooking with remarkable results as well as long-term brand building impact.
Bronze Prize
"apm a retail breakthrough for HK" was commended as a well-planned and well-executed marketing campaign which had achieved remarkable results through innovative mall concept. The programme was well-integrated which focused not only on creating a new image for the mall, but also rejuvenating the area of Kowloon East.
Certificates of Excellence
"Be Ahead of Yourself" was commended as an all-rounded campaign which had successfully rejuvenated the image of the company from a very poor perceived market position to be the best broadband network service provider in the industry.
"Next Generation Fixed Line `Brand Quality Campaign`" was commended as a well-planned and integrated marketing campaign which had successfully leveraged on the company`s reputation for providing quality products and services to maintain its market leader position.
"Prevail in Confectionery: Eclipse Mints" was commended as a very well structured and comprehensive marketing campaign backed by meticulous market research which had successfully captured a lion share of the market through effectively applying and executing solid marketing mix elements.
Following are some quotes from the Individual Awardees:
CIM MARKETER OF THE YEAR AND DISTINGUISHED MARKETER AWARDEE
Ms Randy Lai
Vice President of Marketing
McDonald`s Restaurants (Hong Kong) Limited
"I am honoured to have received the CIM Marketer of the Year and Distinguished Marketer Award and to be recognized alongside such impressive peers in the industry. Thank you to the entire McDonald`s family and our partners for their unfailing support and commitment to marketing excellence."
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DISTINGUISHED MARKETER AWARDEES *
Ms Fanny Chan
Publisher & Chief Executive Officer
Job Market Publishing Ltd, Sing Tao News Corporation
"The Individual Awards have cultivated a distinguished tradition of marketing excellence; inspiring as well as recognizing daring talents to chart into the ever-changing market frontiers with passion, creativity, innovation and professionalism. I am most honoured to join such fine league of excellence as a recipient of the Distinguished Marketer Award."
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Mr James Hong, Akio
Senior Manager - Marketing Department
Sony Computer Entertainment Hong Kong Limited
"I am truly honoured to have won the Distinguished Marketer Award, and also a little surprised in view of the strong competition this year. This recognition not only reflects my dedication to achieving the highest levels of marketing excellence possible, but also the spirit of teamwork in my company. I am delighted as the Award proves that I have chosen the right career."
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Ms Rita Li
Director of Consumer Marketing
PCCW
"The process is an inspiring self-reflection. The result is an exhilarating reward. The profession as a marketer never fails to open up new horizons for me and drives me to the life-time pursuit of excellence."
Mr Joseph Wong
Head of Marketing
Hong Kong Philharmonic Orchestra
"It is a great honour to be bestowed with the Distinguished Marketer Award, which is a recognition of the innovative tasks my colleagues and I have accomplished in the past years. I would also like to thank all classical artists who work with me closely, their artistic excellence makes my marketing jobs much easier and successful."
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Mr Harold Yip
General Manager
Double A
"The Distinguished Marketer Award is not just a recognition for me but also the Double A team. The team has created the most successful branded copy paper in the industry. The participation of this Award has enabled us to review our strategy and to strengthen our belief in creating values for our customers."
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OUTSTANDING YOUNG MARKETING PROFESSIONAL AWARDEES *
Ms Vivian Lee
Product Manager
MTR Corporation Limited
"This Award gives me great encouragement, as it recognizes my efforts and devotion in bringing value to the company. Special thanks to my supportive team. Without the heartfelt support from colleagues of different departments and the excellent execution of my team, I would never have been able to achieve this recognition."
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Ms Clara Lo
Group Product Manager
Amoy Food Limited
"It is truly my honour to be bestowed with this Award. I would like to thank the invaluable support from the management, colleagues as well as my supervisors. I strongly believe that passion and open-minded will help grow out of ourselves and keep on creating values to the company."
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Ms Sharon Siu
Marketing Director
Job Market Publishing Ltd, Sing Tao News Corporation
"While participation in this Individual Award is an invaluable experience to me, winning the award is certainly one of the most precious moments in my life. It is also a recognition to the business success of JobMarket and EDUplus. I would like to take this opportunity to thank my company, the management and peers for their ongoing support!"
Ms Anisa Tio
Marketing Manager
McDonald`s Restaurants (Hong Kong) Limited
"It`s my honour to receive the Outstanding Young Marketing Professional Award but the honour really belongs to the whole McDonald`s family. I want to give a special thank to the management team for their guidance and support. This Award encourages me to strive for even more successful marketing campaigns in the future."
(* The order of presentation of individual awardees receiving the same awards is based on the alphabetical order of their surname.)
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The Corporate Sponsors this year include:
- The Bank of East Asia
- The Chartered Institute of Marketing
- Chung & Tang Communications Consultants
- Coca-Cola China Ltd
- Hong Kong CSL Limited
- Fuji Photo Products Company Limited
- Grey Global Group
- The Hong Kong and China Gas Company Limited
- Hong Kong Economic Times
- Hong Kong L.P. Gas (Holdings) Ltd
- The Kowloon Motor Bus Co (1933) Limited
- McDonald`s Restaurants (Hong Kong) Limited
- Morning Star Resources Limited
- The Recruit Publishing Company Limited
- Sales and Marketing Executives Club
- Shangri-La Hotels and Resorts
- Shun Hing Group
- Synergis Management Services Limited
Members of the Panel of Judges of the Campaign Awards include:
- Dr Michael Chan, Chairman, Cafι de Coral Holdings Limited;
- Dr Stephen Ho, Vice-Chairman, The Chartered Institute of Marketing, Hong Kong;
- Mr Albert Ma JP, Chairman & Managing Director, Hong Kong L.P. Gas (Holdings) Ltd;
- Mr David Mong, Managing Director, Shun Hing Electronic Trading Co Ltd; and
- Ms Laura Xiong, Managing Director, P & G Hong Kong Ltd
Members of the Panel of Judges of the Individual Awards include:
- Mr Cheang Yoon Hoong, Managing Director, Morning Star Resources Ltd;
- Mr Antony Chow, Managing Director, Euro RSCG Hong Kong;
- Mr Joseph Lau, Managing Director, McDonald`s Restaurants (Hong Kong) Limited;
- Ms Annie Leung, Chief Executive Officer, CEO mindPower ltd; and
- Ms Karen So, Region Manager - Hong Kong & Macau Region, Coca-Cola China Ltd
The Board of Examiners comprises members of the Marketing Management Committee 2005/06 and the Marketing Awards Organizing Committee 2006.
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Mr S K Cheong (Chairman), General Manager Broadcasting, Television Broadcasts Limited; |
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Professor T S Chan, Associate Vice-President (Administration and Planning), Lingnan University; |
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Mr Cheang Yoon Hoong, Managing Director, Morning Star Resources Ltd; |
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Mr Sunny Cheung, Managing Director & Head of Consumer Banking, DBS Bank (Hong Kong) Limited; |
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Mr Antony Chow, Managing Director, Euro RSCG Hong Kong; |
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Mr C H Fan, Managing Director, Synergis Holdings Ltd; |
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Mr Adolf Ho, Managing Director, Greater China, Campbell Soup Asia Ltd; |
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Ms Marisa Kwok, Managing Director, Boyden China Limited; |
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Mr Samuel Lai, Council Member, The Hong Kong Management Association; |
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Mr Joseph Lau, Managing Director, McDonald`s Restaurants (Hong Kong) Limited; |
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Mr Andrew Lee, Managing Director, WE Communications (HK) Company Ltd; |
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Ms Annie Leung, Chief Executive Officer, CEO mindPower ltd; |
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Ms Winnie Ng, Executive Director, The Kowloon Motor Bus Co (1933) Ltd; |
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Ms Karen So, Region Manager - Hong Kong & Macau Region, Coca-Cola China Ltd; |
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Mr Robert Young, Director, Yip`s Chemical Holdings Ltd; |
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Mr Titus H K Yu, Agency Manager, The Prudential Assurance Co Ltd; and |
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Dr Royce Yuen, Group Managing Director, Ogilvy Southern China |
(* Members of the Marketing Management Committee 2005/06)
(List of past award winners is attached.) |
