An Intensive Two-Day Program on Strategic Brand Leadership 17 & 18 November, 2016
Consumers often quickly change their attitude towards a brand and
competitors often successfully attack a brand that looked strong
"the day before"! How Should We Maintain Our Brand Leadership Position??
Key Program Outcomes
Become better, faster, up-to-date and most efficient brand managers
Successfully link the internet to your brand and exploit social networks to your advantage
Prevent your brand from losing luster
Become most sensitive about peculiarities pertaining to your brand(s)
Understand brand switching cognitive process
Program Outline
Multidimensional Scaling as a basis for competitive brand management
Digital brands, digital branding and digital brand management
Celebrity branding decision making devices
Brand repositioning
Brand bundling
Various brand-market dyads
NeuroChance - for consumers brand relationship evaluation and brand switching prediction
Brand management in the decades ahead
Who Should Attend
Decision Makers with responsibility on brand management
Managers who face global competition on their products/ services
Facilitated by Distinguished Professor from Germany
University Professor Dr. Oliver P. Heil
Chair Professor of Marketing, University of Mainz, Germany
Founder and Co-director of the Centre on Brand Switching
Written extensively on the topic of brand management
Lectured and consulted on branding in North America, Asia and Europe to a large variety of organizations.
