Page 11 - Invitation 2020 full 56pp trim low1 (Final)

CAMPAIGN AWARDS
SPECIAL AWARDS

EXCELLENCE IN MAINLAND MARKETING

This Special Award will be given to those marketing campaigns launched by Hong Kong based companies for the
Mainland China Market. The recipients should have done something particularly effective or innovative or have shown a
good understanding of the Mainland China market in their marketing campaigns.

EXCELLENCE IN SMALL BUDGET MARKETING

This Special Award will be given to outstanding marketing campaigns with total marketing expenses less than HK$2 million.
And the marketing expenses include the following:

Above-the-line promotion such as media advertising
Below-the-line promotion such as public relations, publicity, trade exhibition, event sponsorship
Brand building expenses such as design of brand name, trademarks, packaging
Direct Marketing / Database Marketing expenses
Marketing research studies
Social Media Marketing Expenses

EXCELLENCE IN SOCIAL GOOD

This Special Award will be given to those marketing campaigns which have effectively driven positive influence to society
and have successfully contributed to the overall brand strategy, resulting in positive business and social impact.

EXCELLENCE IN TV COMMERCIAL

This Special Award will be given to those marketing campaigns with impressive TV commercials which have effectively
brought out the message of the campaign and have successfully achieved the campaign objectives.

AGENCIES OF THE YEAR

Agencies of the Year will be awarded to companies such as advertising, research, PR and media agencies in recognition
of their important role to the success of different marketing campaigns.
The participating agency is requested to submit an Entry Form (see page 16) and should be nominated by at least
one of its client organizations which have participated in the Campaign Awards of the HKMA / TVB Awards for Marketing
Excellence 2020.
Winners of the Agencies of the Year will be selected according to the following scoring system:

Points Awarded
Agency being recognized in the participating campaign-----------------------------------------------------1
Participating campaign being ranked top 50% or above among all the entries----------------------2
Participating campaign being selected as a Special Award recipient-------------------------------------3
Participating campaign being short-listed as a Finalist ----------------------------------------------------------5
Participating campaign being awarded the Excellence Award----------------------------------------------1
Participating campaign being awarded the Bronze Award----------------------------------------------------2
Participating campaign being awarded the Silver Award-------------------------------------------------------3
Participating campaign being awarded the Gold Award-------------------------------------------------------5

8HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020