Page 9 - Invitation 2020 full 56pp trim low1 (Final)
P. 9
CAMPAIGN AWARDS
JUDGING PROCESS AND AWARD SCHEDULE
Submission of Entry Form All participating companies have to submit an Entry Form. Non-profit
(Deadline: Monday, 20 April 2020) organizations have to provide supporting document to verify its NPO
status.
Submission of Write-ups All entries have to submit, in English or Chinese:
(Deadline: Monday, 18 May 2020) A five-page summary of their marketing campaign, and
A one-page executive summary OR a three-minute video summarizing
the marketing campaign;
to be reviewed by the Board of Examiners.
The written submissions should cover all Judging Criteria. Entries
submitted by non-profit organizations will be judged based on the
“Judging Criteria for NPOs” (Please refer to Page 10).
Final Judging Ten finalists will be invited to deliver a 20-minute presentation, followed
(Saturday, 22 August 2020) by a 10-minute Question & Answer session, before the Panel of Judges and
the Board of Examiners at the Final Judging. The Judges and Examiners
Award Seminar will then decide on the winners of the Gold, Silver, Bronze Awards,
(September 2020) Excellence Awards and Merit Awards.
All finalists are requested to present their marketing campaigns at the
Award Seminar which is open to more than 600 executives. Winners
of the "Marketers’ Favourite Marketing Campaign" will be decided by
the number of votes received from the participants during the Award
Seminar.
Award Presentation Dinner All the results of the Awards will be announced at the Award
(Wednesday, 21 October 2020) Presentation Dinner.
PARTICIPATION FEE
HKMA Member: HK$13,900 per programme HK$1,500 per special award
Non-Member: HK$17,900 per programme HK$1,800 per special award
SMEs / NPOs (with less than 100 employees in Hong Kong)*: Free of charge for Campaign Awards and two Special
Awards. Fees will be incurred if SMEs would like to enroll for more than two Special Awards.
The participation fee covers:
10 seats at the Award Seminar
2 seats at the Seminar on 'The Way to Become a Top Marketer'
1 seat at the Award Presentation Dinner
*Entry is free only for Small and Medium Enterprises (SMEs) or Non-Profits Organizations (NPOs) which employ not more
than 100 persons in Hong Kong and are not subsidiaries of any group of companies or local offices of multinational
companies. NPOs* have to provide supporting document together with the Entry Form to verify its NPO status. The Hong
Kong Management Association reserves the right to make the final binding decisions on the eligibility of applicants.
6HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020
