Page 8 - Invitation 2020 full 56pp trim low1 (Final)

CAMPAIGN AWARDS

ELIGIBILITY

A marketing campaign for a product, a service or a public service issue.
A marketing campaign launched after October 2018 and with demonstrable results.
The campaign is substantially different from previous submissions by the same company or organization.
The marketing campaign is developed for either the Hong Kong market, or Hong Kong and the Mainland China

market, although supporting materials need not have been produced locally.
The campaign for the Mainland China market should be run by a Hong Kong company or organization.

MARKETING AWARDS

The following Marketing Awards will be granted to a maximum of ten marketing campaigns by the Panel of Judges
and the Board of Examiners comprising members of the Marketing Awards Organizing Committee and the Marketing
Management Committee of the Association:

Gold, Silver, Bronze Awards
Excellence Awards
Merit Awards
Marketers’ Favourite Marketing Campaign (selected by marketers attending the Award Seminar)

SPECIAL AWARDS

Recipients of the following marketing awards will be selected by the Board of Examiners from amongst all the

participating marketing campaigns:

Excellence in Online and Offline Integration

(American Express International, Inc. is the Title Sponsor of the Award)

Excellence in Use of Data
(Chow Tai Fook Jewellery Group Limited is the Title Sponsor of the Award)

Excellence in Innovation
(Citibank (Hong Kong) Limited is the Title Sponsor of the Award)

Excellence in Social Media Marketing
(Manulife (International) Limited is the Title Sponsor of the Award)

Excellence in Branding
(McDonald’s Hong Kong is the Title Sponsor of the Award)

Excellence in Marketing Collaboration
(Tai Hing Group Holdings Ltd. is the Title Sponsor of the Award)

Excellence in Agility and Crisis Management
Excellence in Content Marketing
Excellence in Customer Insights
Excellence in Mainland Marketing
Excellence in Small Budget Marketing
Excellence in Social Good
Excellence in TV Commercial
Agencies of the Year

(Please refer to page 7-8 for more details)

ENTRIES FROM NON-PROFIT ORGANIZATIONS (NPOs)

For entries submitted by non-profit organizations, the marketing campaigns will be judged based on the “Judging Criteria
for NPOs” (Please refer to page 10). They will go through the same judging process and will compete for the Gold,
Silver, Bronze Awards, Excellence Awards and Merit Awards with the conventional entries. Non-profit organizations have to
provide supporting document together with the Entry Form to verify its NPO status.

5 HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020