Page 10 - Invitation 2020 full 56pp trim low1 (Final)

CAMPAIGN AWARDS
SPECIAL AWARDS

Participating organizations which would like to be considered for the following Special Award(s) are requested to elaborate
more on specific strategies in the five-page Campaign Awards Written Submission to facilitate Examiners’ judging.
Participating organizations are requested to indicate which of the following Special Award(s) they would like to compete
for in the Entry Form.

EXCELLENCE IN ONLINE AND OFFLINE INTEGRATION

This Special Award will be given to those marketing campaigns which have demonstrated a sound online and offline
integration strategy while showcasing an excellent channel portfolio mix to enhance consumer reach and user
experience.

EXCELLENCE IN USE OF DATA

This Special Award will be given to those marketing campaigns which have demonstrated a sound data usage and
management strategy, resulting in the enhancement of marketing strategies effectiveness and contributing to the
achievement of marketing objectives.

EXCELLENCE IN INNOVATION

This Special Award will be given to those marketing campaigns which have incorporated innovative marketing ideas or
made use of innovative promotional media, channels or methods.

EXCELLENCE IN SOCIAL MEDIA MARKETING

This Special Award will be given to those marketing campaigns which have incorporated innovative use of social media
networks and platforms.

EXCELLENCE IN BRANDING

This Special Award will be given to those marketing campaigns which have successfully built a positive image in the
consumers’ mind.

EXCELLENCE IN MARKETING COLLABORATION

This Special Award will be given to those marketing campaigns which have developed or advocated a marketing-
relevant partnership in the form of crossover and promotional collaboration to obtain mutual benefits and achieve the
campaign objectives.

EXCELLENCE IN AGILITY AND CRISIS MANAGEMENT

This Special Award will be given to those marketing campaigns which have successfully addressed crisis with agility during
the execution of the marketing campaigns.

EXCELLENCE IN CONTENT MARKETING

This Special Award will be given to those marketing campaigns which have created and distributed valuable and relevant
content to enhance the overall marketing strategy.

EXCELLENCE IN CUSTOMER INSIGHTS

This Special Award will be given to those marketing campaigns which have developed customer insights through thorough
analysis of customer needs and behaviour and have turned the customer insights into business growth.

7 HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020