Page 4 - Invitation 2020 full 56pp trim low1 (Final)

CAMPAIGN AWARDS
SPECIAL AWARD TITLE SPONSORS

AMERICAN EXPRESS EXCELLENCE IN ONLINE AND OFFLINE INTEGRATION

About American Express
American Express is a global integrated payments company, providing customers with access to products, insights and
experiences that enrich lives and build business success. In business since 1850 and serving approximately 130 countries
around the world, the Company has grown alongside with Hong Kong for more than a century. American Express is
committed to providing Cardmembers with outstanding customer service. The company has topped the J. D. Power
Hong Kong Credit Card Satisfaction Survey for four consecutive years. By creating a work environment that celebrates
diversity, fosters collaboration across teams, and encourages and rewards innovation and creativity, American Express has
also received Aon Hewitt Best Employer Award for seven consecutive years.

CHOW TAI FOOK EXCELLENCE IN USE OF DATA

About Chow Tai Fook Jewellery Group
Chow Tai Fook Jewellery Group Limited (the "Group"; SEHK stock code: 1929) was listed on the Main Board of The Stock
Exchange of Hong Kong in December 2011. The Group’s vision is to become the most trusted jewellery group in the
world.
Founded in 1929, the Group's iconic brand "CHOW TAI FOOK" is widely recognized for its trustworthiness and authenticity,
and is renowned for its product design, quality and value. A long-standing commitment to innovation and craftsmanship
has contributed to the Group’s success, along with that of its iconic retail brand, and has been embodied in its rich 90
year heritage. Underpinning this success are our long held core values of “Sincerity • Eternity”.
The Group’s multi-brand strategy comprises the CHOW TAI FOOK core brand with its offerings of different retail
experiences including ARTRIUM, JEWELRIA, Experience Shop and CTF WATCH, in addition to other brands including HEARTS
ON FIRE, T MARK, ENZO, SOINLOVE and MONOLOGUE to address the diversifying needs of our customers.
The Group's commitment to sustainable growth is anchored in its "Smart+" strategy, which is in place to promote
long term innovation in the business, in people and in culture. Another asset underpinning sustainable growth is a
sophisticated and agile business model. This supports the Group by fostering excellence and extending opportunities
along the entire value chain to communities and industry partners across the world.
With an extensive retail network in Greater China, Japan, Korea, Southeast Asia and the United States, and a fast-growing
e-commerce business, the Group is implementing effective online-to-offline ("O2O") strategies to succeed in today's omni-
channel retail environment.

CITIBANK EXCELLENCE IN INNOVATION

About Citibank Hong Kong
Since Citi opened its first office in Hong Kong in 1902, we have become one of the largest and longest-established
foreign financial institutions in the territory.
Global Consumer Banking, operated under the Citibank brand, offers a complete range of world-class financial products
and services to individuals and commercial entities in Hong Kong through its retail branches and various remote
channels. Citibank is also a leading credit card issuer in Hong Kong with a diverse portfolio of offerings to meet the
needs of different client segments.
At Citi, we believe that banking should be simple and convenient, and we are constantly leveraging technology to
enhance client experience so the bank has become capable of getting into the customers’ life circles, weaving itself
into their lives and bringing in more potential customers. The rapid adoption of mobile and other digital channels has
transformed how Citi's clients bank, sign up for cards or loans, pay their bills or use the bank's wealth management services.
At the heart of Citi's philosophy is a desire to be innovative while providing client service excellence to satisfy the needs
of Hong Kong's emerging affluent segment. This has manifested itself over the years with many industry-first services, such
as touch screen ATMs, the first bank in Hong Kong to roll out Voice Biometrics Authentication for its retail clients, the first
ever banking mobile application in Hong Kong and, most recently, a major enhancement of digitized products offering
a convenient, simple and efficient banking service. Citibank was the first bank in Hong Kong to make available its APIs
in the Developer Portal in order to reach out to the tech world to accelerate FinTech development. Citibank has been
actively developing digital banking services of which many of the new digital projects launched last year are first-of-its-
kind in the Hong Kong market. Collaborating with more than 20 API partners last year, platforms of the bank and of its
partners have been well connected to enable customers get in touch with banking services anytime and anywhere,
without switching between different platforms, thereby enhancing their seamless banking experience.
Citi has a history of embracing innovative solutions to transform how we serve clients. We are proud that our digital
banking services and products have won customers’ hearts and we will continue to serve our clients with the best-in-class
digital banking experience.

1 HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020