Page 5 - Invitation 2020 full 56pp trim low1 (Final)

CAMPAIGN AWARDS
SPECIAL AWARD TITLE SPONSORS

MANULIFE EXCELLENCE IN SOCIAL MEDIA MARKETING

About Manulife (International) Limited
Manulife Hong Kong, through Manulife International Holdings Limited, owns Manulife (International) Limited, Manulife
Investment Management (Hong Kong) Limited and Manulife Provident Funds Trust Company Limited. As a member of
the Manulife group of companies, Manulife Hong Kong offers a diverse range of protection and wealth products and
services to individual and corporate customers in Hong Kong and Macau. The company looks to introduce financial
solutions that help people make their decisions easier and lives better.

McDONALD’S HONG KONG EXCELLENCE IN BRANDING

About McDonald’s Hong Kong
Since opening its first restaurant in Hong Kong in 1975, McDonald’s has grown to become an integral part of the local
community for over 45 years. Supported by a professional team of 15,000 employees, McDonald’s operates over 240
restaurants in Hong Kong and serves over 1 million customers each day.
McDonald's Hong Kong has always been a powerhouse of innovations. In 2017, Experience of the Future (EotF) service
concept was launched to deliver the next generation of customer experience with new restaurant designs, intuitive
facilities, attentive customer service and premium burgers. In 2018, to offer a whole new level of convenience,
McDonald’s took a further step in digitalization with the introduction of the McDonald’s App, a powerful all-in-one
application that puts what customers need at their fingertips.

TAI HING GROUP EXCELLENCE IN MARKETING COLLABORATION

About Tai Hing Group
Founded in 1989, Tai Hing Group is today the largest casual dining group1 in Hong Kong and was listed on the Main
Board of the Hong Kong Stock Exchange in June 2019 (SEHK stock code: 6811). Embracing a multi-brand strategy, it has
developed into a chain with over 200 restaurants offering a variety of cuisines in Hong Kong, Mainland China, Macau
and Taiwan. The Group now comprises more than 10 brands serving Chinese, Japanese, Taiwanese and Vietnamese
cuisines that feature dishes representative of the respective culinary culture for customers to enjoy dining experience
uniquely offered by each brand.
The Group mounts constant promotional efforts for its restaurant brands to differentiate itself from its competitors in the
casual restaurant market. Inspired by the wave of superhero movies, it launched the “My Hero” television commercial
campaign in 2014, which was a success in the catering service industr y, reaching customers via appearance in
major newspapers, on public vehicles, mobile applications and social media websites, and in 2016, the “My Hero
II” commercial was launched. Both campaigns received prestigious awards, including the Merit Award and Citation
for Outstanding TV Campaign at the 2014 HKMA/TVB Awards for Marketing Excellence, as well as the Bronze Award
and Citation for Outstanding TV Campaign at the 2016 HKMA/TVB Awards for Marketing Excellence. In 2017, the well-
loved Hong Kong professional boxer Rex Tso was invited to join the Group’s “My Hero: Fight For Hong Kong” advertising
campaign to help promote the “Tai Hing” brand on multiple platforms. Last year, the Group has launched a new
commercial to celebrate its 30th Anniversary and garnered the Bronze Award of the ROI Festival Awards.
The Group persistently adopt various CSR initiatives over the years. Its volunteer team has been worked closely with
various local and international charitable organizations on different kind of activities to spread love and care to the
community, protect the environment and contribute to the sustainable development of the society.

1 In terms of revenue and the number of restaurants in the self-operated casual dining restaurant market in Hong Kong in 2017.

2HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020