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For the past 20 years, the HKMA/TVB Award
for Marketing Excellence, organized by The Hong Kong Management Association
and sponsored by the Television Broadcasts Ltd, has recognized the best
marketing campaigns in Hong Kong and the companies behind them. This year,
the Award has expanded to include a new Individual Award category to recognize
the outstanding achievement of marketers who have made significant contribution
to the marketing development of their companies or clients as well as
the business community. The new awards include
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The Marketer of the Year Award (The winner will be
selected among the Distinguished Marketer Awardees |
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The Distinguished Marketer Awards |
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The Outstanding Young Marketing Professional Awards NEW |
The Awards have received the support and endorsement of The Chartered Institute
of Marketing, CIM, the world`s leading professional body for marketers with
55,000 members in 130 countries, who will be the title sponsor of the "CIM
Marketer of the Year Award".
"The Chartered Institute of Marketing is honoured to be the title sponsor
of the CIM Marketer of the Year Award to recognise the marketing achievement
of an individual. We wish to congratulate HKMA and TVB for organizing
this meaningful and distinguished Marketing Excellence Awards campaign
so successfully for the past 19 years. As the President of the world`s
leading institute for professional marketers, I am pleased that CIM is
associated with these two organizations in promoting marketing in Hong
Kong. CIM will encourage its members, especially Chartered Marketers,
to support this campaign." said The Rt. Hon. Lord Michael Heseltine, President,
The Chartered Institute of Marketing.
These Individual Awards, under the overall HKMA/TVB Awards
for Marketing Excellence, are the first of their kind to be granted by
The Hong Kong Management Association. Just like the traditional campaign
awards, it is believed that these Individual Awards will become the most
prestigious form of personal recognition for marketers of various levels
in Hong Kong.
All entrants need their company`s nomination to enter the Judging Process.
Each nominee will be invited to submit a four-page write-up explaining
their achievements in marketing together with a one-page summary of their
personal information. Shortlisted candidates will attend a Final Judging
to be held on Thursday, 15 September 2005. At this judging session, the
Board of Examiners will determine the winners of the CIM Marketer of the
Year, the Distinguished Marketer Awards and the Outstanding Young Marketing
Professional Awards. All winners (including Individual Awards and Campaign
Awards) will be announced at a Prize Presentation Ceremony to be held
on Thursday, 13 October 2005.
The Individual Awards are now open for nomination and the deadline is
Monday, 27 June 2005.
For further enquiries, please feel free to contact Ms Titania Woo, Manager
(Tel: 2774 8580 / E-mail: titaniawoo@hkma.org.hk)
or Ms Sunnie Ma, Senior Executive Officer (Tel: 2774 8579 / E-mail: sunniema@hkma.org.hk).
You may also visit the website of the Association: www.hkma.org.hk/pdf/MA_2005.pdf.
The Chartered Institute of Marketing (CIM)
Based in the United Kingdom, the CIM is the world`s leading professional
body for marketers with 55,000 members in 130 countries. The current President
of CIM is Lord Michael Heseltine, Chairman of Haymarket Group.
The HKMA/TVB Awards for Marketing Excellence
Organized by the Hong Kong Management Association since 1985 and sponsored
by the Television Broadcasts Ltd since 1989, the annual HKMA/TVB Award
for Marketing Excellence bestows honour and public recognition on individuals
and organizations that have, through outstanding marketing programmes,
broken barriers and raised the standards of the marketing profession in
Hong Kong.
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